October 07 Wednesday 16:30 – 18:00 Session ICT.5 Room F Driving demand – accelerating adoption Even though ICT and broadband technology and services are widely available, they are often not adopted or used. Many factors ranging from affordability, education, culture, language and perceived utility affect the adoption and uptake of ICT and broadband. This Session examines which factors affect people’s decisions and ability to use ICT and broadband and what can be done to improve rates of adoption and utilization. KEY QUESTIONS: – What are the key factors affecting people’s decisions to use ICTs/broadband? – How important is price? – How important is local content? – What is the right balance between the market and government intervention? – What role do/can social networks play in driving demand? – How important are traditional media in creating demand for ICTs/ broadband? – Are there any specific examples of programs that have increased demand/utilization? Moderator Mr Craig E. Ehrlich, Chairman, Novare Technologies (Hong Kong, China) Panellists Mr Paul Doany, CEO, Türk Telekomünikasyon A.S. (Turkey) Mr Daniel Rosenne, Chairman, Tadiran Telecom Communications Services (Israel) Mr Suraj Shetty, Vice President, Worldwide Service Provider Marketing, Cisco Systems (United States) Mr Rajat Kathuria, Professor, Indian Council for Research on International Economic Relations (India) Dr Heather E. Hudson, Professor, ICT Management and Policy, School of Business and Management, University of San Francisco (United States) 54