October 07 Wednesday Technology foresight 14:30 – 16:00 Session TECH.4 Room K Future entertainment and mobile broadband The deployment of next-generation networks is allowing service providers to supply innovative offerings including multi-play services, IPTV, fixed-mobile convergence solutions and enterprise telephony. A torrent of competitive broadband offerings has been unleashed in both the mobile and fixed environments. Soon, there will be widespread support for high-definition television content, high-definition VoD services and high-speed data traffic that will be available to consumers in and around the network, over any device and anywhere the consumer wants. KEY QUESTIONS: – What role will unicast, multicast and broadcast technologies play in delivering these offerings? – Will success come through IPTV, Internet TV or mobile TV? – How can home networks be integrated into existing infrastructure? Moderator Mr Masahito Kawamori, Coordinator and Senior Research scientist, ITU-T IPTV-GSI TRS (ITU) Panellists Mr Hugh Bradlow, CTO, Telstra Corporation Ltd. (Australia) Mr Mun-Kee Choi, President, Electronics and Telecommunications Research Institute (ETRI) (Korea (Rep. of)) Mr Ricky Wong, Chairman, Hong Kong Broadband Network Ltd (Hong Kong, China) Mr Colin Morrison, Director of Sales EMEA, Microsoft TV, Video and Music Platform Business (United States) Mr Frederic Astier, Head of Marketing, Nokia Siemens Networks Gmbh (Spain) Mr Yoichi Maeda, Chairman ITU-T SG 15 and Senior Adviser of NTT, NTT Advanced Technology Corporation (ITU) 25