October 06 Tuesday Technology foresight 16:30 – 18:00 Session TECH.2 Room K Service and application delivery in a converged world Next-generation networks in an all-IP world will provide high-capacity pipes for the delivery of new services. Forecasters paint a future dominated by waves of consumer video, a future in which best effort will no longer be sufficient and where real time and non-real time services have to coexist. Service providers are deploying architectural frameworks that support control of access networks and continuously monitor and ensure users’ quality of experience. KEY QUESTIONS: – Quality of experience, driven by technology though the implementation of appropriate architectures and best practices, is one key competitive differentiator, but what are the others? Moderator Mr Olof Schybergson, Co-Founder and CEO, Fjord (United Kingdom) Panellists Mr Michael G. Hill, Vice President Enterprise Initiatives, Sales, Services and Business Development IBM Corporation (United States) Mr Alistair Barros, Vice President and Chief Development Architect, SAP AG (Germany) Mr Sanjiv Ahuja, Founder & Chairman, Augere Ltd (United Kingdom) Mr Bosco Novak, Chief Market Operations Officer, Nokia Siemens Networks (Finland) Mr Jeffrey Ganek, CEO, Neustar, Inc. (United States) Mr Arduino Patacchini, Director, Multimedia & Value Added Services Department, Eutelsat (France) Mr Eric Ho, Chief Marketing Officer of International Software Unit, Huawei Tehnologies Co., Ltd (China) 23