October 07 Wednesday 09:00 – 10:30 Session CEO.1 Room B Globalization and localization Global markets allow economies of scale and scope to be realized, making devices and services more affordable and more widely accessible. In response, consumers are adopting many innovations, but also rejecting others. Increasingly, consumers are creating and defining their own markets. Consumers are altering their expenditure patterns and, in so doing, are imposing fresh challenges to both old and new business models for suppliers. KEY QUESTIONS: – How can a global company enable individuals to create their own experience? – Will the brand relating to this experience be generated by the manufacturer, operator, service provider, social network or users? – Who gets paid and how does the money flow through the value chain? – How can people at the bottom of the pyramid be engaged in a rich service environment? Moderator Ms Patricia Szarvas, CNBC (United Kingdom) Panellists Mr Ryuji Yamada, President and CEO, NTT DOCOMO, Inc. (Japan) Dr Julio Linares Lopez, COO, Telefónica S.A. (Spain) Dr CaiJi Zhen, Chairman and President, CEO, DaTang Telecom Technology & Industry Group (China) Mr Naguib Sawiris, Chairman and CEO, Orascom Telecom Holding (Egypt) Eng. Saud bin Majed Al Daweesh, CEO – STC Group, Saudi Telecom (Saudi Arabia) Mr Matthew Kirk, Group External Affairs Director, Vodafone Group Services Ltd (United Kingdom) Mr Adolfo Hernandez, President EMEA, Alcatel-Lucent (France) 18