THE EXHIBITION STEP INTO THE FUTURE OF ICT AT THE EXHIBITION With a long-standing history of promoting telecommunications and ICT for global benefit, the Exhibition at WORLD 2009 provides a venue for show-casing the latest technologies and services. It provides both the practi-cal reality and commercial counterweight to the intellectual debate taking place at the Forum. The Exhibition plays a vital role in introducing solutions for today’s de-manding marketplace. Company representatives network and negotiate, leveraging technology to improve bottom lines and advance deliverables. The world is looking out for the latest innovations that will help advance global economic recovery. Be sure that your company’s latest products and services are fully represented! Whether your goal is launching new products, unveiling a new brand iden-t ity, announcing a new partnership or seeing and being seen, the Exhibi-t ion provides f lexible participation options to meet al l the needs of your organization. Face to face networking and negotiating al low cl ients to re-ally uncover the depth of offerings and brands. Discussing variety, choice, customization and partnerships are just a few of the examples of how visi - tors uncover the best f it wi th maximum value for thei r investment. EXHIBITION SHOWFLOOR The Exhibition Showfloor is the centre of buzz and activity with live dem-onstrations and innovative offerings. Including a number of national and regional pavilions, expect a global representation of the ICT sector from around the world. A number of thematic pavi l ions showcase the role and reach of ICTs in addressing some of society’s most pressing challenges such as heal th, environment and education. TELECOM VILLAGE TELECOM Vi l l age provides a quieter environment to support onsite meeting requirements. Some of the most exciting outcomes of WORLD events arrive as intangibles that material ize through savvy negotiators cl inching deal s and seal ing partnerships in their onsite off ice environment. THEMATIC PAVILION GREEN@ICT The ICT industry consumes up to 10% of the world’s energy and emits up to 3% of CO2 emissions; doubling every 5 years. At the same time, there is also a great opportunity to use ICT as a tool to reduce Green House Gas emissions in other industries, including playing a role in climate change monitoring. Some estimate that ICT can reduce the carbon footprint of other industries by as much as 15-20%. One of the thematic pavilions at WORLD 2009, Green@ICT serves to build a strong ecosystem of players with a platform for showcasing solutions, net-working and creating new business and partnerships.