From Smart Services to Smart Societies PSH2 14.00-15.15 Umm Al Quwain The rationale for smart services is strong but they are only the first step on an evolutionary journey to smart societies. New value chains need to be realised once local market factors such as regulation and issues around standardization and customer awareness have been resolved. Smart cities and smart grids require collaboration between ICT players and a host of other enablers, from energy companies and urban planners to transport authorities. The rise of smart cities will rely on harmonized approaches where urban planning and ICT investments are complementary. ICT-based innovation at the level of home and city, society and industry requires long-term commitment on the part of all industry actors. Smart city developments are primarily driven by public and private stakeholders. But do we understand the views of the citizens who will live in or relocate to smart cities? Do citizens in emerging countries and developed nations have different expectations about smart societies? panel sesions 49