7 Wednesday Towards Sustainable Healthcare Systems - in Partnership with McKinsey PSH1 14.00-15.15 Dubai C Business-to-consumer (B2C) eHealth offerings allow healthcare systems’ participants to connect: patients can manage their health status from the palm of their hands; healthcare and technology providers can offer services at scale, free from capacity or location constraints. New business models leveraging ICT allow new ways for healthcare to be delivered: automated application of pathway compliant care models and short circuiting gatekeepers and system bottlenecks. Not a vision: remote patient monitoring, electronic health records, targeted consumer devices and specialized accessories are a market reality in both mature and growth markets. The eHealth promise is substantial, and goes to the heart of turning healthcare systems sustainable, especially in emerging markets, where there are a limited number of skilled and qualified healthcare professionals and large rural populations. However, despite a wide range of offerings in the market, mass market adoption and structural changes have yet to arrive. What will it take to empower patients and carers to adopt new technologies, and deliver better healthcare outcomes with higher customer satisfaction and lower costs? 48 panel sesions