opinion as to whether this will happen predominant-ly through laptop computers or enhanced handsets.77 The GSM Association believes there is potential to connect 2.4 billion people to the Internet by 2013 over mobile devices, compared to the 200-300 million people currently connected to the Internet over mobile networks in April 2009.78 A.T. Kearney projects that the mobile industry is forecast to invest “ A long economic recovery puts pressure on mobile operators to compete on price. Mobile data services allow operators to counter that pressure. Mobile operators need to pursue appropriate service personalization initiatives that allow customers to buy and use services in ways that best suit their needs. Business customers also should be a target segment as businesses consider mobile a way to lower costs and increase competitiveness. ” ABI Research Practice Director Dan Shey, quoted at “Study: Mobile Services Market Will Grow Despite Economy”, at: http://www.industryweek.com/articles/study_mobile_services_market_will_grow_despite_economy_19435.aspx 66