Measuring the Information Society 2011 Table 5.6: Facebook penetration (selected countries), August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acebook accounts August 2011 Facebook ranking Country 1 United States 154'040'460 2 Indonesia 39'568'620 3 India 33'587'640 6 Mexico 28'150'240 7 Philippines 26'056'340 8 Brazil 24'921'480 14 Colombia 15'166'260 16 Thailand 11'698'220 22 Egypt 8'506'060 27 Sweden 4'379'680 29 South Africa 4'281'100 37 Nigeria 3'675'960 39 Romania 3'562'400 47 Tunisia 2'641'060 71 Kenya 1'172'540 89 Senegal 572'500 99 Tanzania 336'980 101 Uganda 314'900 125 Zambia 151'900 127 Botswana 133'200 130 Namibia 122'340 Source: Facebook: http://www.facebook.com/ads/create/. ( $ \" ) , + \" $ $ , # ( $$ ,( ( $ , 3) ( ( (% 9 # $ , % \"+ ( # , $ + $ \" ) ?@$ # ( $$ $ \" 7+ , ( $ +1$ # ( $$ % ( \" )?( $ ( )7 % $ $ 7 $ \" ,\"\" \" $ # $ ( \"( ( + \" \" ) 5.7 Conclusions 4( ( \"$( \" +% ( \"(## % $ $% $( , ( 3 +( \" + % \" $ $ , $ +# $ \" ) 127