Measuring the Information Society 2011 Box 4.3: Sri Lanka Telecommunications Regulatory Commission’s (TRCSL) guidelines on advertising mobile-broadband speeds Following speed tests which revealed that actual mobile-broadband • If operators are advertising speeds above 3.6 Mbit/s in 3G HSAP or in any future technology, the majority (over 75 per cent) of towers should be capable of supplying the particular speed to the subscribers. speeds were far below advertised speeds, Sri Lanka’s TRCSL concluded that consumers were being misled by false marketing campaigns. To protect customers, the regulator, in May 2011, issued a number of guidelines, including: • Broadband packages should not be advertised without • Operators are allowed to advertise any realistic speed above 3.6 Mbit/s by location. In this case, maps and other genuine and correct information must be supplied to customers. describing the specific delivery technology used. • The speed advertised must be realistic and achievable. The achievable speed must be incorporated in the package and not the theoretical upper limit. Source: ITU adapted from TRCSL, May 2011. % % % $ + ## \" \" # % % % $3\" , \"$ -# $ $ )/C% ;, (\"( )01 Backbone infrastructure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