142 Trends in Telecommunication Reform 2016 Box 5.6: GSR-15 Best practice guidelines to facilitate the uptake and widespread use of mobile services (m-services) and applications (apps) through targeted regulation Regulators at the 2015 Global Symposium for Regulators (GSR-15) recognized that fourth-generation regulation based on a light-touch approach -- and promoting healthy (active and sustainable) competition, innovation, consumer protection and empowerment -- can go a long way toward responding to the dynamic transformation of ICT markets and achieving social and economic goals. The GSR-15 regulators’ findings include the following: I To stimulate demand:• Governments can benefit from the knowledge and experience of stakeholders to draw up holistic strategies for use of m-services and apps.• Regulators have a role to play in supporting and encouraging partnerships to facilitate the development of m-services and applications and to raise awareness of how they can help increase economic productivity.• Governments can promote the development and distribution of appropriate digital content, including multi-language content and content in local languages.II To facilitate availability, access and use of m-services and apps:Regulators believe that unified rules for facilitating infrastructure deployment and open access to networks at national and regional levels can strongly contribute to stimulating the development of m-services and apps. Cooperation among all public authorities involved at the international, regional, national, and local levels is key. The Regulators recognized the importance of:• Designing flexible, incentive-based and market-oriented policy and regulatory frameworks with regard to spectrum allocation and assignment for mobile broadband services, to create trust and provide for the necessary conditions for these services to thrive.• Revisiting and reviewing current Government policies to make sure that they are still valid and appropriate, and ensuring privacy and security of government, business and consumer data. • Open and collaborative regulatory frameworks to promote the development of cross-cutting services such as m-commerce, m-banking and mobile money, as well as m-health.• Promoting network-sharing practices in all network and value-chain layers, while maintaining healthy competition between network providers. • Putting in place innovative, out-of-the-box measures to stimulate the take-up of services and the creation of locally-relevant apps.• Acquiring digital skills, which are essential for the wide take-up and efficient use of m-services and apps.