MIRA Channel - Mobile Phone based Channel for Rural Women on Maternal and Child Health using RMNCH+A Approach
Details of the organization
Name *
ZMQ Development
Country *
India
Website (URL)
http://www.ZMQDev.org
Type *
Civil society entities
Information about the project
Project title *
MIRA Channel - Mobile Phone based Channel for Rural Women on Maternal and Child Health using RMNCH+A Approach
Title acronym
MIRA
Description *
MIRA is an integrated mobile-phone channel on Maternal & Child Health using RMNCH+A approach based on WHO standards. MIRA provides health communication & information to rural women and connects them timely with public health services. MIRA is used by CHWs, Midwives, and communities - pregnant women, children in 0-5 years and adolescent girls. MIRA has multiple sub-channels like Pre-natal Care, Child immunization, New-born care, Family planning and Adolescent Girl health with RMNCH+A objective to improve maternal and child health. MIRA delivers information in an iconic-graphical mode with localized context/audio which works as a ‘Talking toolkit’ for millions of semi-literate and illiterate women. It has numerous trackers and calculators like pregnancy week-by-week tracker, menstrual-cycle calculator, ANC calculators, immunization calculators, new-born danger-sign calculator etc. Women are also asked 5 high-risk pregnancy questions (HRPs) to identify the high-risk symptoms which are sent over cloud to Midwives on another toolkit to keep track of HRPs to take immediate action if required. MIRA has a live dashboard which tracks minute-by-minute progress of pregnancies, high-risk symptom, ANC-checkups, immunization follow-ups, institutional deliveries etc.; and produces instantaneous ‘Live-Data’ for the state to take timely decisions. MIRA also provides numerous value-added-services (VAS-tools) for capacity building of rural women using digital story-telling and decision-making tools on critical-health-issues, building sustainable behavior change. MIRA is operational in India and has successfully scaled to 3 more countries namely Afghanistan, Uganda & Rwanda. Recently, MIRA global case-study has been published by an independent report from UNESCO-Pearson initiative on digital literacy.
Project website
http://www.MIRAChannel.org
Geographical coverage *
International implementation
Countries of implementation
Afghanistan, India, Rwanda, Uganda
Status *
Ongoing
from 01/07/2013
to
30/06/2019
Partners
Partners: Apart from ZMQ, the partners are: India – ZMQ along with National Health Mission India, Nokia/Microsoft, Vodafone, DFID, USAID, FICCI, Technology Development Board (Government of India) Uganda- ZMQ along with Health Child, Ministry of Health Uganda, Airtel Afghanistan- ZMQ along with Afghan Institute of Learning, Herat Health Department, Roshan Telecom Rwanda – ZMQ along with Rwanda Military Hospital, FICCI Lead
WSIS information
WSIS action lines related to this project
*
E-health
Sustainable Development Goals (SDGs) related to this project
Goal 3: Ensure healthy lives and promote well-being for all
Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5: Achieve gender equality and empower all women and girls
Goal 17: Revitalize the global partnership for sustainable development
Project type *
Project
Programme
WSIS Thematic Meeting
Tool-kit
MCH System & Platform