Mobile Agriculture

Details of the organization
Naledi Magowe
Business sector entities

Information about the project
Mobile Agriculture
mAgri is a USSD application that gives farmers access to information, markets, low cost communication and short term finance. The project will do this by marketing agricultural products throughout Botswana, as well as providing a service network between the farmers, government, agricultural merchants and service providers. mAgri allows farmers to market their products and services across the country, using ANY cell phone, including basic feature phones and from any part of Botswana. Farmers are able to receive valuable agricultural information (helpful farming tips, animal healthcare database, training opportunities, announcements, commodity prices, and weather alerts), set up business profiles and mobile stores therefore enabling trade, chat unlimited, and access email and Wikipedia all from their mobile phones. The app has both English and Setswana options, and is simple enough for any person to navigate.
Local implementation: Botswana, Botswana
Ongoing from 21/02/2017 to 31/12/2019
Orange, Technical Centre for Agricultural and Rural Cooperation(CTA), Ministry of Agriculture, Botswana Innovation Hub, Local Enterprise Authority

WSIS information
      * E-agriculture
  • Goal 1: End poverty in all its forms everywhere
  • Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture
  • Goal 5: Achieve gender equality and empower all women and girls
  • Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
  • Project