Ignitia empowers intelligent decision-making by providing food system stakeholders with advanced technologies delivered in user-friendly ways to address climate resilience, agricultural productivity and food security in emerging markets. Our vision is to ignite growth in emerging markets, reaching 200 million individuals across the tropical belt.
Changing rainfall patterns due to climate change are a great concern especially in sub-saharan Africa.
Current weather forecasts for tropical climates perform worse than tossing a coin, while reliable predictions are essential to transforming the food system towards more sustainable and efficient production and from farmers being subject to extreme weather events and shifting pest and disease patterns. Inaccessible and unreliable weather information negatively impacts farmers' ability to plan, improve farming practices and reduce and adapt to climate change-induced risks.
Ignitia offers climate intelligence solutions for tropical farmers, first addressing the problem of low accuracy weather forecasts. Through advanced, tropical atmospheric physics-based numerical prediction models and machine learning techniques, we deliver hyper-local forecasts that are twice as accurate as global models. Solutions, such as crop specific climate smart advisory, are co-designed with food system stakeholders and delivered via text, whatsapp, smartphone apps, or web, and highly-scalable without requiring expensive, hard to maintain weather stations.
Ignitia currently serves 2.7 million smallholder farmers across West and East Africa. Considering the average household size of about six people, more than 15 million people already benefited from ignitia’s weather forecasts and climate smart advisory. Ignitia's solutions empower farmers to make better-timed decisions, leading to improved grain quality (reported by 57% of farmers, 60db, 2023), reduced reject rates (Nestle Aggregators, 2022), and effective preparation and response to extreme weather events (60db, 2023).

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• Africa
• Asia and Pacific
• Latin America and the Caribbean

• The poor
• farmer

We currently serve farmers and agribusinesses, with a focus on those smallholders often living in the last mile, who are highly dependent on rain-fed agriculture in the tropics. We work with the largest telecommunication companies in the region to enable farmers to connect to our services. We can already market to 104 million mobile phones with current connections. Our innovative approach provides climate adaptation tools and weather forecasts that impact not only farmers, but also the entire supply chain of inputs to consumers of the food. Today, we have reached 2.6 million subscribers across 9 countries in West Africa and have seen growing interest in our solutions in Brazil reflected in the 10,000 App downloads in 2022 as well as 145,000 engagements with our content and services.

Our vision is for our technology to benefit 200 million people by 2030. While we have reached a total number of 2.7 million subscribers directly, we are indirectly impacting about 15 million individuals. To accomplish this, we will both expand geographically and expand to include an omni-channel approach. For geography, we are currently setting up operations in East Africa, followed by South East Asia and Latin America, where we are already active in Brazil. For channels, while we currently offer our weather and climate smart advisories primarily over SMS, we have recently launched both an App and an API to not only reach subscribers directly, but also to open up our technology to power other agtech company solutions.

To scale our innovation in the long term, we plan to continue working with ag-businesses, FMCGs, banks, and other companies with farmer touch points who can benefit from our services. Our innovative approach has already created a new market, and we will continue to scale by providing hands-on climate adaptation tools.

Ignitia's main target are low income farmers in the tropics who due to dependency on rain-fed agriculture, are one of the most vulnerable groups to climate change. While the primary target are farmers, our solutions benefit multiple stakeholders along the food value chain such as input providers or agribusinesses that supply ignitia's services to their farmer network through partnerships or bundled with their services. Currently we have three active business models: B2C partnering MNOs (e.g. MTN and Orange) where our network of 5 major telecommunication partners represents active access to about 104M individuals and potential to market to their network all over Africa, B2B partnering organizations (18 agribusiness so far) and Agriprenuer model which is agent network (300 agents so far) aggregating demand for our services under a revenue sharing agreement.