Project Details


WSIS Prizes Contest 2025 Nominee

Bloom


Bloom is a free online service designed to support survivors to learn, heal and grow after experiencing abuse.

Description

Bloom is a free, multilingual online platform designed to support survivors of gender-based violence worldwide to heal from trauma. Our platform combines compassionate insights and practical therapeutic tools through self-paced video courses, reflective activities, grounding exercises, an affirmational WhatsApp service, and 1:1 messaging with trained team members.

Launched in 2020 as a community-led response to the Covid-19 pandemic, Bloom was co-created by survivors and allies and has grown into a comprehensive digital platform—with over 13,000 people signing up from over 120 countries worldwide. Our product and tech decisions centre Chayn's trauma-informed design principles, and we continuously gather quantitative and qualitative feedback from survivors to deepen our impact through trauma-informed user research.

Via an industry-first partnership with Bumble, Inc. and multi-year funding, we have been able to develop our offering for survivors—including launching new features such as an audio Conversations series and short-form videos.

Bloom supports survivors of domestic violence, sexual violence, and technology-facilitated abuse, breaking barriers to healing with free and comprehensive resources in multiple languages with no waiting lists. Bloom is currently available in six languages—English, French, German, Hindi, Portuguese, and Spanish.

We know that harm happens online—but with Bloom, healing does too.

Project website

bloom.chayn.co


Action lines related to this project
  • AL C3. Access to information and knowledge
  • AL C4. Capacity building
  • AL C5. Building confidence and security in use of ICTs
  • AL C7. E-learning
  • AL C7. E-health 2025
  • AL C8. Cultural diversity and identity, linguistic diversity and local content
Sustainable development goals related to this project
  • Goal 3: Good health and well-being
  • Goal 4: Quality education
  • Goal 5: Gender equality
  • Goal 9: Industry, innovation and infrastructure
  • Goal 16: Peace, justice and strong institutions

Coverage
  • International

Status

Ongoing

Start date

2020

End date

Not set


Target beneficiary group(s)
  • Women
  • The poor
  • Migrants
  • Refugees and internally displaced people
  • Remote and rural communities
  • Adult
  • Survivors of gender-based violence

Replicability

All of our content at Chayn is licensed under Creative Commons. This means anybody is free to distribute, remix, adapt, and build upon our material in any format or medium—even for commercial use—as long as they credit Chayn as the creator. Others can use the content anywhere, and we will continue to host it on our sites. We actively want our content to be available to more survivors across the world, and encourage other organisations and people to work with, translate, and localise our content to make it accessible and relevant for their contexts.

We also run workshops on how we create Chayn's content, including the Bloom project, so that we are actively sharing our knowledge and expertise with others in Civil Society and the third sector. We are committed to transparency and thought leadership around how to create digital solutions that focus on equality, health and well-being, and ending violence and harm.


Sustainability

We have a dedicated team working on the project, including engineers, facilitators, and specialists, to ensure its long-term success. As a fully remote organisation we do not use any office space, reducing overhead costs and minimising our environmental impact by lowering our energy consumption and carbon emissions.

To ensure financial sustainability, we are actively diversifying our income streams. Our corporate partnerships, such as our ongoing collaboration with Bumble, Inc., play a key role in funding our work. We are also in discussions with other corporations, which will allow us to expand our offering for more survivors to access globally for free.

In addition to corporate funding, we secure grants that help sustain our projects and operations. By maintaining corporate partnerships alongside grant funding, we want to make sure our project is financial stable ad secure while continuing to provide free, accessible, and high-quality support for survivors of gender-based violence. Our long-term goal is to establish a self-sustaining model that allows us to scale our work without losing any of its impact. This was a key part of our current grant funding proposal, and we have been able to hire a Commercial Partnerships Lead to spearhead this work.


WSIS values promotion

Bloom and Chayn integrate trauma-informed design principles into everything we create for survivors. These principles—safety, privacy, agency, equity, power-sharing, plurality, accountability, and hope—ensure our work is survivor-centered. Our volunteer community of survivors and allies plays a vital role in our co-creation and collaboration processes. Bloom is designed to be inclusive and accessible to all, especially those without access to traditional support systems, which are often concentrated in the Global North. We prioritise creating resources in Global South languages and expanding our reach to more survivors in these communities, as part of our strategic goals and the organisation's wider mission. Embedding cultural sensitivity and inclusivity is a vital part of our content process, including translation and localisation. As a platform for survivors of gender-based violence, exploring concepts around abuse and its impact, we are committed to gender equality and ending all forms of violence.


Entity name

Chayn

Entity country—type

United Kingdom Civil Society

Entity website

chayn.co