Ayn VOD is a pioneering initiative by the Ministry of Information to elevate Omani and Arabic digital media on the global stage.

The platform aims to:
- Enhance the presence of Omani and Arabic media by adopting cutting-edge digital practices.
- Promote and preserve Omani and Arabic cultural identity through high-quality, authentic content shared globally.
- Invest in Omani and Arab youth by empowering content creators, hosting their works, and fostering collaboration.
-Uphold the highest professional and ethical standards in digital content creation.
-Bridge the Ministry of Information with diverse audiences by offering tailored content: archival material for diverse age groups, exclusive programs for youth, and interactive content for children.
-Support creative industries and elevate the quality of Arabic digital content production.

Results Achieved:
Ayn VOD has achieved remarkable milestones, with over 14 million viewers from more than 190 countries, showcasing its global impact. The platform features a rich library of over 60,000 diverse content pieces, including 55+ professionally curated audiobooks across various genres. Furthermore, Ayn platform was honored with the ESCWA Award for Arab Digital Content for Sustainable Development 2024 by the United Nations and received the Golden Award at the Gulf Festival for the best digital content, cementing its reputation as a leader in delivering exceptional and impactful digital experiences.

Impact:
Ayn VOD has become a beacon of Omani and Arabic cultural diplomacy, promoting heritage and creativity worldwide. It has empowered a new generation of Omani and Arab content creators, offering them a platform to showcase their talent and reach global audiences. By connecting millions and fostering a deeper appreciation for Omani culture, Ayn VOD exemplifies the transformative role of media in building cultural bridges, inspiring pride, and driving innovation.

https://ayn.om

• International

By promoting Omani and Arabic heritage, the platform ensures a consistent demand for culturally rich content. Its global reach, with over 14 million viewers from more than 190 countries, creates opportunities for long-term growth. The platform empowers Omani and Arab youth by supporting content creators, which ensures a steady flow of innovative content. With a library of over 60,000 pieces, including audio books, live streaming, and photography, Ayn VOD caters to diverse interests, maintaining audience engagement. Additionally, by integrating advanced digital practices, Ayn remains adaptable to evolving technologies. The platform also supports the creative industry, fostering partnerships. These combined efforts position Ayn VOD as a self-sustaining initiative, continuously contributing to cultural preservation and innovation.

Ayn VOD embodies and promotes WSIS values by fostering cultural diversity, empowering youth, and ensuring equitable access to information and knowledge. It strengthens the role of ICTs in development by providing a platform for Omani and Arabic content creators, encouraging local innovation, creativity, and inclusivity. The project supports the WSIS value of promoting an inclusive information society by offering diverse content tailored to various age groups, from archival material for older generations to interactive programs for children. By sharing Omani and Arabic culture globally, Ayn VOD fosters cultural exchange, mutual understanding, and global dialogue. Furthermore, Ayn VOD contributes to key WSIS values by addressing poverty alleviation through educational content that raises financial and economic awareness, promoting gender equality, and emphasizing sustainability. The platform provides a reliable, high-quality space that adheres to professional and ethical standards in digital content creation, thereby building confidence in ICTs. By bridging digital divides, enhancing digital literacy, and engaging communities through accessible, culturally relevant content, Ayn VOD directly supports WSIS’s mission of creating an inclusive, people-centered, and development-oriented information society.