The #BeAware initiative is a video series launched across all Digital Dubai social channels to inform people across the globe on the various forms of scams which include phishing, vishing, smishing, tailgating, bank frauds, identity theft, hacks and much more. The #BeAware initiative represents a new approach to government communication with the community. The initiative features bold policies and creativity through crafted comedy videos to convey awareness messages. It marks a qualitative shift in government communication style, understanding the requirements of social media audiences, and breaking the rigidity of traditional media formats. 37 videos have been produced so far, and regular monitoring reports are analyzed for continuous improvement. Collaboration with partners through joint videos aimed to diversify topics and achieve broader reach. The initiative set a record with over 7.7 million views in the first 11 months of 2023, compared to 2.2 million in 2021.

https://www.instagram.com/digitaldubai/

• United Arab Emirates

• Youth
• Older persons
• Women

As this is an educative video series created in a more fun and relatable format for the general public it can easily be replicated by any city or country government.

Yes, this initiative directly co-relates with the goals of SDG 3 and SDG 11 ensuring greater health, wellbeing and safety for the city’s citizens, residents and visitors.

The BeAware initiative touches upon several values of WSIS: - Cultural Diversity – All actors showcased through our series of videos are from various different nationalities. Our videos do not focus on potential attacks on one particular nationality, but include actors and a production crew from various nationalities such as – Emirati, Indian, Syrian, Lebanese, Pakistani, Jordanian, Chinese and many more. - Ethical Use of Technology – With the BeAware series we are educating the public on how to embrace technology, applications, software and more, but in a safe and secure manner, and how to be aware of any malicious intents. - Multistakeholder Participation – We work with several partners to ensure our content is entertaining and reaches a wider audience as all partners also share the posts on their social channels. Some include Al Ameen, Dubai Police, Dubai Sports Council and more.