Project Details


WSIS Prizes Contest 2024 Nominee

Women Agricultural Extension Services(WAGES )Mobile


Description

"WAGES MOBILE is a text message program targeting small holder rural farmers (women) who are currently receiving nutrition education. Farm mobile provides farmers with “nutrition nudges” 2-3 times per week on nutrition-related school and community activities, grocery store specials, and physical activity ideas. Messages are targeted and focus on encouraging women farmers to take action.
Our solution serves marginalized and underserved communities in Nigeria. We hold extensive dialogues with communities to establish need and we work with them closely to bring our solution to them in a way that ensures full participation. Each community we work with is different. The issues facing women farmers are different. By getting to know each community we can tailor our solution to their needs. Wages Mobile helps to connect women farmers with each other to exchange goods and services, reducing the distances they have to travel to make exchanges. So far 500 adverts have been posted through Wages Mobile, helping people to make exchanges with items like food crops, cassava and maize. We have over 500 women on our network.
Because we support people with no access to technology or literacy, our solution is disproportionately beneficial to women farmers, who are more likely to lack property, access to technology and education. Women, however, are also more likely to give back to their communities, so we recognise that these women are also crucial to achieving our vision of robust rural economies capable of supporting education, healthcare, commerce, entertainment and professional services. By giving these women a digital history, both at a personal and community level, we level the field for their access to credit and build opportunities for property ownership through better yields and higher income. ."

Project website

https://thestoryexchange.org/rita-robert-otu/


Images

Action lines related to this project
  • AL C4. Capacity building
  • AL C7. E-agriculture 2024
Sustainable development goals related to this project
  • Goal 1: No poverty
  • Goal 2: Zero hunger
  • Goal 5: Gender equality
  • Goal 12: Responsible consumption and production

Coverage
  • Nigeria

Status

Ongoing

Start date

2017

End date

Not set


Target beneficiary group(s)
  • Women
  • Indigenous and nomadic peoples
  • The poor
  • Remote and rural communities

Replicability

"Our solution serves marginalized and underserved communities in Nigeria. We hold extensive dialogues with communities to establish need and we work with them closely to bring our solution to them in a way that ensures full participation. Each community we work with is different. The issues facing women farmers are different. By getting to know each community we can tailor our solution to their needs and this is scalable to different regions. Our business model is easily scaled up and replicable. Our holistic, fully inclusive approach to digitizing community finance leverages on internet of things to address all the major weaknesses in the agricultural economic structures. Rather than just accessing finance, we identified the need for finance in the context of market development and ensuring nobody is left behind by the digital divide, especially women farmers. We're seeing real time data and harvest forecasts which have been completely inaccessible to buyers before, and the opportunity for greater qualitative data. Differentiators include:
1. Accounts without the need for a mobile device - this give us access to women farmers who do not own or have access to a mobile phone.
2 Holistic market development, so customers' business activities directly give them access to business growth capital."


Sustainability

"Our solution serves marginalized and underserved communities in Nigeria. We hold extensive dialogues with communities to establish need and we work with them closely to bring our solution to them in a way that ensures full participation. Each community we work with is different. The issues facing women farmers are different. By getting to know each community we can tailor our solution to their needs and this is scalable to different regions. Our business model is easily scaled up and replicable. Our holistic, fully inclusive approach to digitizing community finance leverages on internet of things to address all the major weaknesses in the agricultural economic structures. Rather than just accessing finance, we identified the need for finance in the context of market development and ensuring nobody is left behind by the digital divide, especially women farmers. We're seeing real time data and harvest forecasts which have been completely inaccessible to buyers before, and the opportunity for greater qualitative data. Differentiators include:
1. Accounts without the need for a mobile device - this give us access to women farmers who do not own or have access to a mobile phone.
2 Holistic market development, so customers' business activities directly give them access to business growth capital."


WSIS values promotion

Our beneficiaries are farmers, students, investors, companies’ traders buying from the farm to different specific states and regions. Our platform includes communications channels for those with simple feature phones, providing information and education. Although we accommodate both genders, the inclusivity of the solution means that women and other excluded groups will benefit disproportionately.


Entity name

People Environment and Sustainability Foundation

Entity country—type

Saudi Arabia Civil Society

Entity website

https://www.peasfoundationng.org/