Shenzhen International Convention and Exhibition Center is the largest digital venue in the world. The project is aimed to use Internet technology to modify traditional exhibition economy, encourage online interaction and innovation in the exhibition economy transition, making the "Internet +" become a new driving force for the development of the exhibition industry innovation by constructing the digital platform where intelligent tools can be applied and the exhibition venues can generate additional system application business.
The project uses new technologies to help transform exhibitors flow into business flow, extend the single pavilion green fees revenue model to the platform economic model. The project also utilizes big data analysis with matching and push functions help to accurately push high-quality exhibition projects to exhibitors and to support online booking of exhibition booths, air tickets, hotels and other supporting services; innovates marketing methods like QR code check-in and large-screen interaction to enable the organizers, exhibitors and spectators to participate in exhibitions, transactions and dissemination, realizing the closed loop of excellent experience from the exhibition exposure to the scene, and creating a trinity full-time exhibition business of online-mobile-offline. The operation strategy is integrated with the exhibition industry to build a development model with the characteristics of exhibition economy that can be copied and promoted, which can not only enhance the brand effect of Shenzhen city, but also drives the innovative development of the industry and the region.

http://www.shenzhen-world.com/

• China

• Youth
• Older persons
• Women
• The unemployed

The digital platform of the project is integrated with the exhibition industry to build a development model with the characteristics of exhibition economy that can be copied and promoted, enhance the brand effect of Shenzhen city, and drive the innovative development of the industry and the region.

The project focuses on the convention and exhibition industry which possesses great market influence. Through the core drive of the exhibition, it forms complete functional complex of urban commercial center, international hotel group, industrial exhibition hall, amusement facilities, ecological park, transportation hub and so on to achieve sustainable development of the regional economy.

According to the WSIS conference program, ICT is a valuable tool for business facilitation. The intelligent exhibition adheres to the guidance of this program and provides an open and inclusive platform to encourage the whole people to actively participate in e-commerce and expand the voice of small and medium-sized trading enterprises in the domestic and international arena.