Target audience are the illiterate, women and disabled persons.
The main objective for this proposed project is to reduce exclusion of vulnerable people in economic development.
The other objectives are:
• Increase the ability of Ugandans to scale up production.
• Improve the standard of living of small and medium scale persons through providing relevant knowledge and skills. This platform will increase people’s the zeal to work harder and transform their lives.
• Show the relevance of using technology to boost up the market of a particular good.
• Encourage people in the informal sector to get familiar with technology. A study shows that most of the developed countries rely largely on technology which proves to be a more efficient and effective means for startup enterprises to grow.

The following practices will be employed throughout the project execution to manage and analyze customer interactions;
1. Pitching the idea. For the people living in accessible areas, we intend to use the agents as mediators who can reach them by making regular visits to the frequent community functions like Sunday gatherings, trade shows that are held occasionally and also fundraising functions
2. Workshops. In a bid to network and build relationships, this specific strategy will be used during the establishment of key partnerships by sharing the business idea with people and obtain their opinions. This will not only increase our innovative idea but expand our market.
3. Community Participation. Voluntarily carrying out seminars in various communities and being visible to customers, we listen and respond to them. We commit to sustaining relationships with clients and prospects.

http://www.wsis.org

• Uganda

• Women
• People with disabilities
• the illiterate

As technology is in every aspect of people's lives in the current times, as part of the project it relies on technology and also adopts it as one of the strategies to encourage people in the informal areas to get acquainted with latest technology and communication tools that might be of help for their well-being. This helps achieve sustainable development faster than through conventional means with no technology involved.