‘Restart’, an entirely digital programme, set up under the auspices of the Andalusian Government, in collaboration with various other public and private sector institutions within this region’s entrepreneurial ecosystem, has been facing the challenge of generating really useful initiatives and solutions for entrepreneurs, the self-employed and small and medium-sized enterprises. It seeks to provide assistance in the reorientation and reactivation of their projects and business initiatives, more so before the uncertainty- ridden economic context derived from the pandemic. As a result, it enabled entrepreneurs to assimilate and embrace new business models more in accordance with the current needs and demands of the market, successfully bringing to bear whatever leverage they had to keep their business and professional activities afloat, and, therefore, their own jobs. From its inception, the main objective of the project was to reactivate and reorientate business and entrepreneurial activity, by using the information and communication technologies (ICTs), in order to make headway towards a diversified, competitive and sustainable development, despite a bleak and worldwide socio-economic panorama. The advisory staff working in Andalucia Emprende took charge of the implementation and coordination of activities as scheduled by the "Restart" programme. In their mission, they have been aided by partners and socio-economic stakeholders related to the labour environment, entrepreneurship and Andalusia plus other regions’ business milieu (business angels, business associations, not-for-profits and non-government organisations reputed experts, mentors,..).The programme consists of 3 consecutive, interconnected parts: ON, PLAY, RESET-: one phase gets underway only when the previous one has reached its end. The participants may complete the 3-stage itinerary. The programme has mainly been addressed to the whole Andalusian society, but at the same time paying special attention to youths, women and the rural environment.

https://theglocal.network/ideas/reinicia

• Andalusia, Spain

• Youth
• Women
• The unemployed
• Entrepreneurs, the self-employed, SMEs

The Reinicia blueprint can be used in whatever territory entrepreneurship is encouraged as a gateway for its jobless citizens to access the labour market, and also as a contributor to the digital transformation of business activities.

The use of ICTs makes Reinicia a sustainable activity, by allowing it to optimise its material and human resources. Besides, its complete digitisation expands the range of impacts in the territory.

1.It paves the way to the use of ICTs as tools to expand the channels of communication with the entrepreneurial system.2.It creates an environment that facilitates the generation of entrepreneurial initiatives and the development of the business activity. 3.It contributes to increasing the awareness about the need to incorporate ICTs in sustainable economic development.4. It helps to minimise territorial inequities through networking practice and the transfer of good practices and entrepreneurial and business experiences. 5.It empowers women and youths through training in digital and soft skills. It encourages a public-private collaboration to develop initiatives which stimulate entrepreneurship, innovation and investment, especially with higher participation of women.6. It recognises the potential of ITCs for SMEs and the self-employed to increase the latter´s competitivity through not also the rationalisation of their administrative processes but also provided with easier access. Collaborative work frameworks are easily made available to many different skilled groups. 7.It underscores the advantages that the application of ICTs has in international commerce, promoting the development of e-business too. 8. It encourages e-business a tool that boosts economic growth through small businesses and job creation.