It is the social responsibility of government and enterprises to reduce and eliminate poverty through changing the social environment. The “Poverty Alleviation Marketplace” is designed to be an e-commerce and charity platform that offers wide variety of products provided by sellers from poverty areas. It established links between poverty-stricken areas and the roughly half-billion Chinese mobile users in more developed urban centers.
In addition, the marketplace will provide tools and distribution channels to promote outbound sales of goods from low income areas, offer higher value chain products in poverty-stricken areas, and help these low income areas form long-term, stable income as it changes the online and offline economic environment.
Through various engagement vectors like text message, E-mail and the branded China Mobile APP, the Marketplace aids rural communities to expand business quickly and thereby promotes stable long-term income. The platform also established direct links between independent poverty alleviation efforts, along with those by the government and those supported by public/private enterprises. China Mobile's extensive strategic alliances which include those in the banking, insurance, and transportation sectors can be leveraged to provide additional tools. Moreover, with the help of 5G network technology and applications like AR/HD video, an organic network can be established by connecting providers and customers in both impoverished and developed regions.
By engaging strategies which utilizes the internet and e-commerce platforms to create a new model of “Network + Poverty Eradication”, sales of agricultural products have successfully reached RMB 40 million Yuan in over a hundred counties. This phenomenal result effectively drove meaningful progress in poverty reduction in terms of network, capital, talent, education, health, livelihood, industry, consumption, employment and etc.

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• China

• Youth
• Older persons
• Women
• Indigenous and nomadic peoples
• People with disabilities
• The unemployed
• The poor
• Remote and rural communities

Under the project, poverty alleviation effort will be combined with technology and operation innovation to further obtain economic benefits and improve the social image of corporate strength and social responsibilityand develop sustainable projects to support poverty eradication. For example, by providing the Poverty Alleviation Shopping Marketplace supported with the convenient and responsive marketing tools for poor merchants, all kinds of featured products in poverty-stricken areas will be put on the market more quickly.
Through the e-commerce training, farmers will be educated with online group buying and selling strategies, and develop a replicable e-commerce marketing experience, which enable merchants from different provinces and poverty-stricken areas to sell their products quickly through direct supply chain.The Internet poverty alleviation model is low-cost, convenient and fast and can be easily promoted in other countries.

First of all, China Mobile has established a long-term relationship between merchants and users by building a platform to make sales sustainable. For example, the platform has the service of teaching merchants to use the platform and put commodities on the shelves. So that they can do all their work by themselves.
Secondly, China Mobile has established a long-term innovation mechanism to encourage employees to carry out application innovation in education, medical and other fields in combination with 5G + VR, AR, HD video and other technologies, so as to ensure the use of technological evolution to promote sustainable environmental improvement. For example, 5G telemedicine technology has been practiced, which enables experts from top three hospitals in Beijing to carry out 5G remote examination and consultation for patients in Luopu hospital in Xinjiang Uygur Autonomous Region of China . Another example is the high-definition live broadcast of 4K agricultural products using 5G technology, and the promotion of 5G full-screen RBT for agricultural products.

The “Poverty Alleviation Marketplace” project has promoted the popularity of e-commerce in poverty regions, developing a creative and sustainable e-commerce method such as “one county, one specialty” that connects the needs of poverty and developed regions. Through data, platform abilities and demand exchange, new applications will be developed and partnership between poverty enterprises in poverty alleviation ecological union will be established. It helps in improving the living conditions and economic conditions of poverty regions, implementing e-commerce in China, demonstrating the feasibility and benefits of universal e-commerce, therefore enhancing the confidence of developing countries and economic transition countries in using e-commerce method. It also stimulates economic growth and job creation as an element of a strategy for poverty reduction through wealth creation. The project China Mobile proposed is based on community engagement and technological advancement to alter the environment surrounding lower income constituents. This wholly new and more dynamic offline/online ecosystem will combine the poverty alleviation/corporate social responsibility work of enterprises with technological, operational, and deployment innovations to work with communities to form a sustainable long-term project.