Project Details


WSIS Prizes Contest 2020 Nominee

M-Powered: Mobile Connections to Promote Women's Economic Development


Description

BACKGROUND: Starting in 2015, the ‘M-POWERED’ project (Mobile Connections to Promote Women's Economic Development) is a product of TATA Communications’ vision to empower 25,000 women with access to information - part of a greater vision to ultimately reach 100 million women across the globe. PROJECT GOAL: The M-Powered project aims to make significant and replicable contributions towards the eradication of extreme poverty by providing extremely poor women with appropriate mobile technologies in order to improve their access to critical information and services, subsequently enhancing their livelihoods. In addition, the data generated by the program aims to enable large-scale governmental anti-poverty programs to be more efficient, effective, and responsive to the needs of these women and their households. This two-way information flow therefore serves as an accountability structure for some of India’s poorest women. Objective 1: Increase 1,000 extremely poor households’ access to information that will enable greater financial and social inclusion and sustainable livelihood development (with grant support to a total of 1,700 participants).   Objective 2: Increase the responsiveness and accountability of governments and providers to the needs of extremely poor households by increasing their access to real-time data about these needs and strengthening households’ ability to provide input and feedback about services provided. 

Project website

https://trickleup.org


Images

Action lines related to this project
  • AL C2. Information and communication infrastructure 2020
  • AL C4. Capacity building
  • AL C7. E-science
Sustainable development goals related to this project
  • Goal 2: Zero hunger
  • Goal 4: Quality education
  • Goal 5: Gender equality

Coverage
  • India
  • United States of America

Status

Ongoing

Start date

2015

End date

Not set


Target beneficiary group(s)
  • Women
  • Indigenous and nomadic peoples
  • Remote and rural communities

Replicability

Yes, replication and scaling is currently underway.


Sustainability

While M-Powered seeks to use mobile technology to increase women’s access to information on topics ranging from agricultural best practices to pension schemes, what makes the project innovative are its prevailing themes of community solidarity and self-reliance and its targeting of indigenous and mostly illiterate women.


WSIS values promotion

Cultural diversity is the common heritage of humankind. The Information Society should be founded on and stimulate respect for cultural identity, cultural and linguistic diversity, traditions and religions, and foster dialogue among cultures and civilizations. The promotion, affirmation and preservation of diverse cultural identities and languages as reflected in relevant agreed United Nations documents including UNESCO's Universal Declaration on Cultural Diversity, will further enrich the Information Society.


Entity name

Trickle Up

Entity country—type

United States of America International Organization

Entity website

https://trickleup.org

Partners

International Organizations: Next 3B Government Agencies: Jharkhand State Livelihood Promotion Society (JSLPS), Odisha Livelihoods Mission (OLM) Civil Society/Local NGOs: Self Employed Worker’s Association Kendra (SEWAK), Lokadrusti Private Sector: TATA Communications