Project Details


WSIS Prizes Contest 2020 Champion

Luchadoras


Description

Luchadoras has an online community of 100K followers, being 83% women mainly between 25 and 34 years old in countries like Mexico, Argentina, Spain, Colombia, Chile, Peru, Ecuador and the U.S. They’ve been awarded by Mexico City Prize and Mexico City Human Rights Commission for their work as digital project dedicated to advance gender equality and make visible on the online space the work of women. Their most successful video pieces have been played online go from 6K to 60K times. Their website reaches between 15K and 24K people a month. These statistics reflect increasing audiences interested and exposed to creative content on topics about women’s work and rights produced entirely by Luchadoras team in Mexico.

Project website

https://luchadoras.mx/


Images

Action lines related to this project
  • AL C4. Capacity building
  • AL C9. Media 2020
Sustainable development goals related to this project
  • Goal 4: Quality education
  • Goal 5: Gender equality
  • Goal 8: Decent work and economic growth

Coverage
  • Latin America and the Caribbean
  • Western Europe and North America

Status

Ongoing

Start date

2012

End date

Not set


Target beneficiary group(s)
  • Women

Replicability

Luchadoras has an online community of 100K followers, being 83% women mainly between 25 and 34 years old in countries like Mexico, Argentina, Spain, Colombia, Chile, Peru, Ecuador and the U.S.


Sustainability

Luchadoras work about online safety places at the center a women’s rights perspective, in which any solution to digital challenges like online harassment doesn’t restraint other rights, such as sexual expression online. In that sense Luchadoras approach to sexting has not been prohibitionist nor abstentionist, rather they encourage women to use ICT at their free will making informed decisions with autonomy. That is why Luchadoras perspective has strongly resonated with young audiences and has reached even international media. Luchadoras work also looks to transform narratives that revictimize women who face online violence, that is why La Clika campaign even though speaks about attacks to privacy and intimacy has a plot that looks into solutions and to build solidarity and overcome victim blaming. Learning about the harshness about violence can also be a transformative process of empowerment and the collective seek for social justice. Finally Luchadoras discourse always highlights the transformative power of ICT and the Internet for women’s rights, as a space for creation, revolution and inspiration and encourages women and girls to use it to exercise their rights.


WSIS values promotion

Literacy and universal primary education are key factors for building a fully inclusive information society, paying particular attention to the special needs of girls and women. Given the wide range of ICT and information specialists required at all levels, building institutional capacity deserves special attention. Each person should have the opportunity to acquire the necessary skills and knowledge in order to understand, participate actively in, and benefit fully from, the Information Society and the knowledge economy.


Entity name

Fondo Semillas (Fondo Semillas)

Entity country—type

Mexico Civil Society

Entity website

https://luchadoras.mx/

Partners

Association for Progressive Communications, La Sandia Digital, Ciberseguras, Internet Es Nuestra