entuMovil is aimed at satisfying the information and communication needs of the population and businesses, through text messaging services or other IT solutions such as the development of websites and applications for mobile devices.The services for the business based in Cuba, are highly personalized, propitiating:• Improvement of its productive processes.• Enrichment of its digital infrastructure and forms of communication• Creation of new and more efficient mechanisms for promotion and interaction with customers.• Notification services, alarms and reports as support for decision making.For the population it offers considerable advantages:• Access to cultural billboards.• News of national and international events.• Weather status.• Exchange rate.• Result of a football or baseball game.• Compiles the location, schedules, telephone numbers and access forms to entities located in the country, such as embassies, hotels, restaurants and nightclubs.• Follow up on meteorological events, thinking that SMS messaging remains active even when other communication channels are interrupted.All this is more important in Cuba where there are more than five million mobile phone users, with an exponential growth, while only 28% of the population has full access to the Internet.
https://www.entumovil.cu
Ongoing
2008
Not set
This service is applicable in any region of the world using the services of the local telephone operator. The entuMovil team developed a platform called Blue Eye, with standard communication protocol, open and simple, that manages SMS through computer applications creating virtual channels.Virtual channels interact with it through keywords and short numbers, originating SMS services with content of up to 250 characters, with useful information to users, which can be obtained from mobile devices in the form of billboards, mailboxes, sweepstakes entries, contests and voting in an agile, comfortable and instantaneous way, subscriptions to news, notifications, alarms and others. These applications are constantly evolving and new ones are developed depending on the interest of each new service that you wish to implement.
The entuMovil services are aimed at both the population and the business sector, the latter are tailored to the needs and requirements of each organization, which ensures good management, exploring new markets and obtaining information. This proposal for Value Added Services has the essence of bringing information technologies in a practical, agile and immediate way to the entire population and to our Cuban companies, through telephony and mobile devices, which grows worldwide at a very fast rate, in this case in particular with proposals by SMS, but with immediate projections of access to data.To achieve a better communication and marketing strategy, help understanding and correct use of these services and promote the approach of users to the added value of mobile telephony, was created entuMovil website, available at https: //www.entumovil. cu.Since the creation of the project and the Blue Eye platform, its uninterrupted use has been maintained, as well as its constant support, modernization and updating of its main functions. For the 10th Anniversary of the entuMovil services to be held on February 26, 2019, the launch of several new services and applications is planned.Its economic sustainability is accompanied by the social value of these services that promote the cultural enrichment of the population by providing direct access to information of this type and that also provide ways to maintain news monitoring in natural disasters, in situations where other forms of communication fail.
The entuMovil services provide access to cultural information, news events, sports monitoring, among many other affordable services for low-income people, without distinction of sex, race, age or educational level. These services are part of the strategy of the company Desoft of computerization of the Cuban Society, to put the potential of knowledge and Information Technologies at the service of the development of the community.
Empresa de Aplicaciones Informáticas (DESOFT)
Cuba — Government
https://www.desoft.cu
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