Project Details

Empowering and inspiring mothers in the Arab Region


360Moms

Description

360Moms is an online parenting platform that provides original, localized and trusted content in both Arabic & English languages. It is the only platform in the region that delivers original content developed in collaboration with specialized experts to cover all topics related to parenthood. 360Moms also delivers offline activities, which include interactive workshops and the Rewards Card program. The program ‘Mama’s Rewards’ specifically targets mothers by providing discounts, free items or special offers from over 100 brands.

Results so far: We have more than 110,000 followers, and around 85,000 monthly users to our website. We have organized 33 workshops to date. Published around 2000 original scientific Articles. Answered hundreds of Mothers questions. Helped mothers achieve getting thousands of dollars to fund their children's operations.

Problem:
Parents in the Arab region are easily misguided by different untrusted resources of information; they don’t have a scientific resource to turn to. Which leads to numerous wrong decisions that directly affect the new generation.


**Arabic speaking internet users are the 4th largest in the world. 3% of the internet content is in Arabic.


Vision: To improve families lives in the Arab region, through supporting and empowering them with trusted and original content brought by highly experienced Experts and through mother’s inspiring stories.

Project website

https://www.360moms.net/en


Images

Action lines related to this project
  • AL C3. Access to information and knowledge
  • AL C7. E-business
  • AL C7. E-health
Sustainable development goals related to this project
  • Goal 3: Good health and well-being

Coverage
  • Asia and Pacific

Status

Ongoing

Start date

11 March 2016

End date

Not set


Target beneficiary group(s)
  • Women

Replicability

Yes it can be replicable to other markets:
1- Our content is web based, which means it will reach parents all over the world, we already have the content in two languages: Arabic and English and it can be translated to other languages as well. As long as we work hand in hand and they follow our guidelines and values.

2- Workshops: We have a team of experts from all over the world, the more experts we have (from a diversity of regions), the easier it gets to replicate this experience in these regions.

3- Rewards Card: This product is beneficial to all parents! Since it gives access to moms and dads to get high quality services and products at a lower cost.

Our content is universal, and make a difference on millions of parents' lives, and especially the new generation's future.


Sustainability

We have developed a unique revenue stream:

1- Branded content and online advertising: Branding clients inside the content like articles, videos, and social media.
2- Workshops and Webinars: where clients pay to be part of the workshop, and parents pay to attend them.
3- Rewards Card Program: moms buy the card the card to get discounts and offers, and clients pay to be part of the program.
4- TV segment: We collaborated with a local TV station on our own motherhood segment.



WSIS values promotion

We use IT technology to reach mothers, to empower, educate, inspire and connect them with experts and other moms. Number of moms using the internet to reach information is rising rapidly all over the world and especially in the Arab region, over 90% of moms use their mobile phones to get information. this is a GREAT opportunity for us to impact mothers and provide them with essential content and services. We are planning to be the #1 trusted digital destination for parents in the Arab World, reaching millions mothers. We are planning a unique app that is personalized and is a necessity for every mom in 2019.


Entity name

360Moms (LLC)

Entity country—type

Jordan Private Sector

Entity website

https://www.360moms.net/