Project Details


WSIS Prizes Contest 2016 Nominee

Prospera Digital


Description

Prospera Digital uses mobile technologies to promote digital inclusion and improve health outcomes for 7 million beneficiaries of the world’s second largest conditional cash-transfer program.


With the generation of direct automated bidirectional SMS communication, Prospera Digital sends timely, personalized and targeted information to low-income pregnant women, promoting better-informed decisions to improve their behavior and amplify social development.

Prospera Digital enables participating beneficiaries in 5 Mexican states to receive relevant information given their particular socio-demographic and health needs; provide follow-up and reinforce the program’s required health co-responsibilities; and evaluate the quality of the health services received as part of the program.

Project website


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Action lines related to this project
  • AL C7. E-health 2016
Sustainable development goals related to this project
  • Goal 3: Good health and well-being
  • Goal 5: Gender equality
  • Goal 10: Reduced inequalities

Coverage
  • Mexico

Status

Completed

Start date

01 September 2015

End date

30 September 2016


Entity name

National Digital Strategy

Entity country—type

Mexico Government

Entity website

http://www.gob.mx/mexicodigital/

Partners

Ministry of Social Development, Prospera Social Inclusion Program, Ministry of Health, Ministry of Finance, National Bank for Financial Services and Savings, UNICEF Innovations Unit, UNICEF Mexico, Que Funciona para el Desarrollo A.C., the Behavioral Insights Team, Ideas42, MIT Media Lab, Telefónica Movistar, América Móvil, AT&T Mexico, Samsung, Alcatel-One Touch, the Foreign and Commonwealth Office of the United Kingdom, Johnson & Johnson Babycenter.