Prospera Digital uses mobile technologies to promote digital inclusion and improve health outcomes for 7 million beneficiaries of the world’s second largest conditional cash-transfer program.With the generation of direct automated bidirectional SMS communication, Prospera Digital sends timely, personalized and targeted information to low-income pregnant women, promoting better-informed decisions to improve their behavior and amplify social development.Prospera Digital enables participating beneficiaries in 5 Mexican states to receive relevant information given their particular socio-demographic and health needs; provide follow-up and reinforce the program’s required health co-responsibilities; and evaluate the quality of the health services received as part of the program.
Completed
01 September 2015
30 September 2016
National Digital Strategy
Mexico — Government
http://www.gob.mx/mexicodigital/
Ministry of Social Development, Prospera Social Inclusion Program, Ministry of Health, Ministry of Finance, National Bank for Financial Services and Savings, UNICEF Innovations Unit, UNICEF Mexico, Que Funciona para el Desarrollo A.C., the Behavioral Insights Team, Ideas42, MIT Media Lab, Telefónica Movistar, América Móvil, AT&T Mexico, Samsung, Alcatel-One Touch, the Foreign and Commonwealth Office of the United Kingdom, Johnson & Johnson Babycenter.
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