This is a six-episode web series (80 seconds long each) called "Working in ICT is cool" (translated) for our Facebook audience, initially, that present young talents who are currently working in information and communications technologies positions, they explain why they think their job and the whole industry is "cool", presenting a different reason or topic in each chapter: loosen dresscodes, geographical diversity, working from home, arte in technology, alternative routines and diversion and relaxation at work. Four chapters present both women and men, to enforce gender inclusion. Two chapter are one-voice only (one a man, and one a woman).
Our initial audience was Facebook young followers, and it was also posted on YouTube. On a parallel campaign, we developed a written series directed to recruiters and managers explaining why and how these trends are happening in the industry along with statistics and reactions from different actors within our sector. Now, organizations such as the Organization of Ibero-American States, the committee for industrial arts development in the Ministry of Public Education, NGOs, college and high school professors and several private companies have shown interest in using these videos to promote the ICT sector as a professional path for young talents and to promote gender equality and inclusion into their companies and careers. The most recently created Women Chapter in CAMTIC also showed interest in utilizing the platform created by this series to present other ICT-related entrepreneurial and professional growth success cases of women in Costa Rica.

http://www.camtic.org/

• Costa Rica

• Youth
• Women
• internet/social media users

The aim is to promote the ICT sector as a professional path for young talents and to promote gender equality and inclusion into their companies and careers.