WSIS Prizes Contest 2019 Nominee



Ma3Route is a mobile/web/SMS platform that crowd-sources for transport data and provides users with information on traffic, matatu directions and driving reports. Ma3Route aims to make traveling easier in developing countries by democratizing timely transport information. We hope to bring greater sanity to the roads and inform city planning and transport regulation in emerging economies through the provision of transport data and trend analysis.
The startup was founded out of a need to identify which roads are jammed so as to avoid those as well as keep commuters in the know in case of traffic accidents or otherwise. The App is meant to provide users with traffic updates, give directions to places and enable users to report rogue drivers. By crowd-sourcing data from locals, the service is able to inform other users which areas to avoid and is crucial in mapping your route for efficiency. This saves both time and money for the commuter.
This business model and innovative idea saw Ma3route win the mobile utility category in the Pivot East 2013 competition.

Project website


Action lines related to this project
  • AL C1. The role of governments and all stakeholders in the promotion of ICTs for development 2019
Sustainable development goals related to this project
  • Goal 11: Sustainable cities and communities

  • Kenya



Start date


End date

Not set

WSIS values promotion

Sustainable cities

Entity name


Entity country—type

Kenya Civil Society

Entity website