Free To Air as the enabler of original local content

European Broadcasting Union in partnership with World Intellectual Property Organisation & UNESCO

session 158 organizer(s) logo

Session 158

13:15–14:00, Thursday, 22 March 2018 Room C1, ITU Tower Thematic Workshop Speakers/Panellists  Link to WSIS Action Lines  Link to SDGs  Summary Document  Documents  Related Links 

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FTA as tool for SDG goals 4,10,11 & 12

FTA as an enabler of original national / local content production and as a tool to support SDG n. 4 - 10 - 11 - 12 In digital society, where the multiplicity of network and offers push for fragmentation and division, Free To Air (FTA) transmission is one of the few glues to keep together our societies. Still today the largest part of local / national contents that facilitates societal development, cohesion and democracy are supported and financed by institutions or companies using FTA to reach their audiences/citizens. In this sense FTA is important to support local and national content production as well as copyright it is important to create sustainability. The FTA offer facilitates inclusion and can bridge the digital divide. But in order to continue to produce its beneficiaries effects also in future FTA offer requires a certain number of conditions, such as: - an adequate distribution platform (terrestrial/ DTT is the main FTA platform in most countries) - requires adequate spectrum and a long term certainty for investment - needs that conditions similars to the ones today guaranteed by the DTT and satellite would be replicated and guaranteed also over the internet

Moderator

Giacomo Mazzone, EBU


Speakers/Panellists

Walid Sami, EBU Carole Croella, WIPO Xianhong Hu, UNESCO, Cath Westcott (BBC), Elena Puigrefagut, EBU

Session's link to WSIS Action Lines

  • AL C1 logo C1. The role of public governance authorities and all stakeholders in the promotion of ICTs for development
  • AL C2 logo C2. Information and communication infrastructure
  • AL C3 logo C3. Access to information and knowledge
  • AL C8 logo C8. Cultural diversity and identity, linguistic diversity and local content
  • AL C9 logo C9. Media
  • AL C10 logo C10. Ethical dimensions of the Information Society

C2) FTA offer and distribution is one particular form of service of the communication and information infrastructure C3) because FTA offer is the best and currently most popular way to guarantee access to audiovisual contents to 95% of the world population C8) FTA is an enabler of cultural diversity and of local contents C9) FTA and copyright together create conditions for sustainable and diverse media C10) the concept itself of FTA is based on an ethical dimension of society where every individual deserve respect and attention


Session's link to Sustainable Development Process

  • Goal 4: Quality education logo Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
  • Goal 10: Reduced inequalities logo Goal 10: Reduce inequality within and among countries
  • Goal 11: Sustainable cities and communities logo Goal 11: Make cities inclusive, safe, resilient and sustainable
  • Goal 12: Responsible consumption and production logo Goal 12: Ensure sustainable consumption and production patterns

In doing so FTA offer is one enabler of the sustainable development goals n. n. 4 - 10 - 11 - 12. GOAL 4: Quality Education - because FTA offer can reach virtually all the population already today with the existing platforms GOAL 10: Reduced Inequality - because FTA -as the name indicates- is accessible to everybody and doesn't discriminate people that can afford from those that cannot, educated or non educated, and so on. GOAL 11: Sustainable Cities and Communities - Because FTA offer help to create communities and to bridge gaps and divisions in society. GOAL 12: Responsible Consumption and Production - Because FTA offer enables favorable conditions for local, national and language diversity based productions. And especially when is joined to copyrigt, create conditions for local creatitvity to florish and access international markets and platforms.

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