Youth Enterprise Development Programme for Women

Details of the organization
Siyafunda Community Technology Center
South Africa
Civil society entities

Information about the project
Youth Enterprise Development Programme for Women
- Target: 210 - Number completing the 20 week contact training sessions: 167 - Number going into business mentorship: 109 - 64 active businesses (48 – in business prior to joining the programme, 16 new businesses started during the programme) Siyafunda Communith Technology Centre is one of the implementing partners of the JA South Africa's Youth Enterprise Development Programme for Women, with Mastercard inviting out of school, unemployed or self-employed young women between the ages of 18 and 35 to participate in the Junior Achievement South Africa (JA South Africa) Youth Enterprise Development Programme. This program is looking to assist all those women who have business ideas and dream of becoming an entrepreneur, but don’t know where to start. Kicking-off at various community centres around Gauteng, Western Cape and Limpopo on 6 February 2017, 260 applicants were selected to take part in a 20-week programme that aims to empower women to pursue entrepreneurial ventures of their own. By participating in three hour theoretical and practical sessions two afternoons a week, the budding entrepreneurs will focus on business theory, market research, financial and business management, sales and marketing, as well as the basic steps of computer literacy. “Our programme focuses on encouraging and guiding young women to become economically active, enabling them to contribute towards self-sufficient communities,” says Nelly Mofokeng, Managing Director at JA South Africa. The Youth Enterprise Development Programme was launched in 2013 in response to the high rate of youth unemployment in South Africa, and has grown substantially in reach and impact. Nearly 1,700 South Africans have completed the programme to date, with many going on to realise their entrepreneurial dream. “At Mastercard, we understand the importance of helping young entrepreneurs realise their business ideas as their success is vital for the growth of the country’s economy,” says Mark Elliott, Division President, Mastercard, South Africa. “Women are increasingly playing an active role in the Small Medium Enterprise segment and we are proud to support their growth through this programme, which aims to teach them the fundamental skills required to develop their ideas, and grow their businesses.”
National implementation: South Africa
Completed from 01/01/2017 to 31/12/2017

WSIS information
* Capacity building
  • Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
  • Goal 5: Achieve gender equality and empower all women and girls
  • Project
  • Programme