Amar Desh Amar Gram (My Country My Village), e-commerce for poverty elevation

Details of the organization
Amar Desh Amar Gram
Business sector entities

Information about the project
Amar Desh Amar Gram (My Country My Village), e-commerce for poverty elevation
My Country My Village is the first project of its kind that takes computers and web access to the lowest income group and empowers them with a possibility that was not ever previously available to them before. The project creates a virtual marketplace named as Amar Desh eSHOP for better economic opportunities for the farm producers, SME entrepreneurs, underprivileged women and rural communities of Bangladesh. The system plays a crucial role in protecting interests of indigenous industries in rural areas by creating income opportunities of rural marginal people.The journey does not end there the centers that control this supply chain are controlled by youths that are trained in the infinite world of ecommerce, and they themselves go on teach others. ADAG also aims to provide a reduction in rural-urban migration by creating secure jobs in rural areas. This unique and first of its kind ecommerce based poverty elevation project not only provided empowerment but also creates a new generation of entrepreneurs among the youth who can then strive for self-sufficiency. In 2017 we have scaled this project from 11 centers to 64 centers at 64 location of our country trained 1163 youths as entrepreneurs to run these centers and aiming 300000 producers to make their eshop to sale their products directly to the consumers . By connecting producers in rural areas directly with buyers it will be possible to secure a fair remuneration to disadvantaged people for the products that they produce.
National implementation: Bangladesh
Ongoing from 01/04/2010 to 01/10/2020
Local Bank: Brac bank, Dutch Bangla, Trust Bank , BKash Support and partners: Ernst & Young , ACRE Christian Aid ICT Division - Government of the People's Republic of Bangladesh IOM Bangladesh - International Organization for Migration

WSIS information
      * E-business
  • Goal 1: End poverty in all its forms everywhere
  • Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture
  • Goal 5: Achieve gender equality and empower all women and girls
  • Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
  • Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation
  • Goal 10: Reduce inequality within and among countries
  • Goal 11: Make cities inclusive, safe, resilient and sustainable
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