Details of the organization
Coordination of the National Digital Strategy
  • The organization has a strategy for coordinating WSIS Implementation at the national level: Yes
  • The organization has a national e-strategy: Yes

Information about the project
Every day hundreds of women die from preventable causes related to pregnancy and childbirth, nearly all of whom live in rural and poor communities which abound in our country. It was with this thought that the Government of Mexico decided to launch a pilot study designed to communicate maternal and child health messages and promote positive changes in behaviour through a digital text message based platform. Thanks to the overwhelmingly positive results, the pilot study became misalud, which could target up to 500,000 pregnant women and new mothers. It is with the availability of basic knowledge through focalized, personalized and timely text messages that women become empowered and more involved in unfolding their pregnancies and in the care of their newborns. Moreover, on 2018 misalud will reach nationwide coverage and will incorporate messages on chronic and degenerative disease prevention and management to further impact and improve the health of the mexican population.
National implementation: Mexico
Ongoing from 27/11/2017 to 30/11/2018
Ministry of Health

WSIS information
      * E-health
  • Goal 3: Ensure healthy lives and promote well-being for all
  • Programme