Mobile Agriculture

Details of the organization
Telenor Pakistan
Business sector entities

Information about the project
Mobile Agriculture
Khushaal Zamindar
In line with its vision of “Empower Societies” and working towards the United Nation’s Sustainable Development Goals, Telenor Pakistan launched its “Khush’haal Zamindar” (Prosperous Farmer) service for smallholder farmers which make up 89 percent of Pakistan’s thirty million farmer base in December 2015. The service provides localized, contextualized and customized information including weather forecasts, timely agronomic and livestock advisory through text messages and outbound voice calls to help increase crop yield, reduce post-harvest losses, safeguard nutrition and better manage adverse climatic effects and natural resources. 2 million farmers are currently benefiting from this free of cost service covering a range of cash crops, fruits and vegetables, fodders and livestock in three different languages.
National implementation: Pakistan
Ongoing from 15/12/2015 to 15/12/2022
• Centre for Agriculture and Bioscience International (CABI) Pakistan as our primary content partners • International Livestock Research Institute (ILRI) as our global content partner • GSMA (GSM Association) Mobile for Development as the key project facilitators acting as the liaison between Telenor Pakistan and content partners • Scaling Up Nutrition (SUN) • Planet Beyond Pakistan – our technology platform providers and secondary content partners • FROG Design as consulting partners for product UX and UI • Telenor Digital • Market Development Facility (MDF) • LAUNCH food

WSIS information
      * E-agriculture
  • Goal 1: End poverty in all its forms everywhere
  • Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture
  • Goal 3: Ensure healthy lives and promote well-being for all
  • Goal 5: Achieve gender equality and empower all women and girls
  • Goal 13: Take urgent action to combat climate change and its impacts
  • Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss
  • Programme
  • Website