| Tayolchikawalis Initiative - 01/05/2020 |
| Redes por la Diversidad Equidad y Sustentabilidad A.C. |
| Technical Community and Civil Society | The Americas | Mexico |
| The Tosepan Cooperative Union, which is based in the municipality of Cuetzalan, Puebla, launched the Tayolchikawalis Initiative that seeks to generate "actions to have a strong heart" as a way to respond to the pandemic at the health level, but also in a social and economic way. The assertive communication campaign conveys the importance of revitalizing the countryside through planting and strengthening community health actions. From Radio Tosepan Limakxtum, capsules and special programs have been created to inform the population in the Nahuatl language. The website tayolchikawalis.org was recently launched to offer communities truthful and relevant content for communities in the region. |
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Source Link Keywords: Broadcasting, communication, campaign, website |