Marika Mazzi Boém is a serial entrepreneur and a high skilled professional with a 25+ background experience in the field of action marketing, business strategy, business planning, international relations, cross-communication. A background in the marketing and advertising fields at WCJ (Young&Rubicam, now WPP group), she co-founded X23, a private research center and a business support organisation based in Rome, Milan and with branches in Europe. X23 is focused on tackling global societal challenges. Marika is committed to support young entrepreneurs, startups and companies to boost their growth and their potentials onto the market. She designed, led, and managed several international projects focused on different challenges and verticals (from cultural heritage to techfood; from tourism to space downstream market sector; from migration to gender equality, Solution UNESCO cultural heritage sites fully accessible to the visual impaired and the blinds. The technology integrates tactile exploration of work art (replicas) with audio data transform them into speaking models, for an interactive, independent exploration. The innovation consists of 3 elements: A high-tech ring (“Tooteko-Ring”) detecting and reading the NFC tags and communicates in wireless mode with the smart device; A tactile surface tagged with “NFC sensors”; A mobile app for tablets or smartphones. When brought near to an NFC sensor, the ring enables visually impaired people to receive an audio feedback on their smart device in return, via a dedicated app compatible with all platforms. Special sensors are triggered by the nearness of the fingertips: the explanation is activated by the contact of the ring on the different parts of the model, precisely on demand by radio frequency: a reader communicates the tagged information; the reader emits an electromagnetic field “activating” the tag enabling information dissemination.