5th World Book Fair on Telecommunications and Electronics
In recent months, new methods and media of distributing and disseminating information 
have taken the publishing world by storm. From interactive CD-ROMs and multimedia on 
demand to the information highway and the World Wide Web, the impact of electronic 
publishing and remote access to information and services has opened new perspectives 
and new markets. It has also put a new burden on publishers all around the world. They 
will have to reassess their offer and redesign their product line to respond to those 
emerging trends in demand and customer needs.
The same burden was put on TELECOM 95. We decided to accept the challenge and to 
proactively transform the 5th edition of the World Book Fair on Telecommunications and 
Electronics, not only to take into consideration the major changes occurred in the 
publishing industry but also to set the route for new ways of exhibiting multimedia 
services and publications. Therefore, although it had been launched as a traditional 
exhibition on February 1993, Book Fair 95 will be right in step with this process, product 
and market evolution.
The traditional publishing has not be forgotten, though. The new topology of the Book Fair 
benefits from the enhanced space and light allowed by the construction of Hall 7. It was 
designed as the global village main square, allowing the visitors to circulate all around the 
central multimedia area, surmounted by The Tree of Knowledge representing ITU’s 
mission and catalytic role. The resulting distribution of volumes favours both free access to 
the Fair and priviledged contacts and discussion between exhibitors and visitors.
Book Fair 95 Equipment
The multimedia area will be equipped with 16 multimedia workstations (CD-ROMs, sound 
cards and external speakers, internet connection, etc.), 2 VCRs, 2 printers and will allow 
stand-alone as well as on-line applications. With ITU support, all the products presented 
by the exhibitors will run on the multimedia platform.