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Work item:
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X.1249 (ex X.tfcma)
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Subject/title:
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Technical framework for countering mobile in-application advertising spam
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Status:
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Approved on 2019-01-30 [Issued from previous study period]
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Approval process:
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TAP
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Type of work item:
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Recommendation
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Version:
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New
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Equivalent number:
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-
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Timing:
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-
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Liaison:
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GSMA, M3AAWG.
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Supporting members:
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-
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Summary:
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Recommendation ITU-T X.1249 provides a technical framework for countering mobile in application advertising spam. Mobile in-application advertising spam is the sending of unsolicited advertisements, which are displayed within a mobile phone application. This unsolicited advertising can appear on the display screen of a mobile device as a banner at the top or bottom of the screen, a mobile interstitial, or an overlay. Along with the rapidly increasing development of mobile applications, mobile in-application advertisement has been surging dramatically. Filtering malicious advertisements may improve the user experience and even security. Therefore, it may be beneficial to establish a practical framework for countering mobile in-application advertising spam, which can reasonably integrate the advantages of all countermeasures.
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Comment:
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Draft Recommendation ITU-T X.1249 was Determined by SG17 on 29 March 2018 (see TSB Circular 86). It was re-Determined by SG17 on 7 September 2018 (see TSB Circular 113).
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Reference(s):
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Historic references:
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Contact(s):
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| ITU-T A.5 justification(s): |
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First registration in the WP:
2015-09-22 09:48:19
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Last update:
2019-02-04 15:23:50
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