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ITU-T X.1249 (01/2019)

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Technical framework for countering mobile in-application advertising spam
Recommendation ITU-T X.1249 provides a technical framework for countering mobile in‑application advertising spam. Mobile in-application advertising spam is the sending of unsolicited advertisements, which are displayed within a mobile phone application. This unsolicited advertising can appear on the display screen of a mobile device as a banner at the top or bottom of the screen, a mobile interstitial, or an overlay. Along with the rapidly increasing development of mobile applications, mobile in-application advertisement has been surging dramatically. Filtering malicious advertisements may improve the user experience and even security. Therefore, it may be beneficial to establish a practical framework for countering mobile in-application advertising spam, which can reasonably integrate the advantages of all countermeasures.
Approval date: 2019-01-30
Provisional name:X.tfcma
Approval process:TAP
Status: In force
Maintenance responsibility: ITU-T Study Group 17
Further details: Patent statement(s)
Development history
[8 related work items in progress]
Ed. ITU-T Recommendation Status Summary Table of Contents Download
1 X.1249 (01/2019) In force