Rec. ITU-T T.701.11 (09/2020) Guidance on text alternatives for images Summary History FOREWORD Table of Contents Introduction 1 Scope 2 Normative references 3 Definitions 3.1 Terms defined elsewhere 3.2 Terms defined in this Recommendation 4 Abbreviations and acronyms 5 Conventions 6 Text alternatives for images 6.1 Uses of text alternatives 6.2 Presenting text alternatives 6.2.1 General 6.2.2 Text alternatives within the main body of text 6.2.3 Primary alternative text 6.2.4 Secondary alternative text 7 Procedure for creating text alternatives 8 Identifying the types of image 8.1 General 8.2 Drawings 8.3 Photographs 8.4 Diagrams 8.5 Maps 8.6 Computer-generated illustrations 8.7 Composite images 8.8 Identifying image type in text alternatives 8.8.1 Identifying the image type of single images 8.8.2 Identifying image type of composite images with separately addressable components 9 Identifying the purpose of the image 9.1 Introduction to purposes 9.2 Informative purposes 9.3 Control purposes 9.4 Decorative purposes 9.4.1 Decorative images that convey affective information 9.4.2 Decorative images with minimal information value 9.5 Formatting purposes 9.6 Identifying purpose in text alternatives 9.6.1 Describing the purpose 9.6.2 Stating the purpose briefly 9.6.3 Avoiding redundancy with captions 9.6.4 Considering the context of use 9.6.5 Considering both objective and subjective purposes 9.6.6 Text alternatives for images used for formatting purposes 9.6.7 Further information for images used for informative purposes 9.6.8 Further information for images used for control purposes 10 Identifying the image components 10.1 Images and image components 10.2 Text components 10.3 Uniquely identifying image components 10.4 Structuring information about images and their components 10.5 Dealing with image complexity 10.5.1 Use of image components 10.5.2 Textual information in images 10.5.3 Information about whole images 10.5.4 Information about image components 11 Identifying the information (content) presented by the image 11.1 Content of an image or its components 11.2 Subjective content 11.3 Objective content 11.4 Relationship content 11.4.1 Relationships 11.4.2 Actions 11.4.3 Logical relationships 11.4.4 Temporal relationships 11.4.5 Physical (spatial) relationships 11.5 Interaction content 11.6 Analysing the information presented by an image 12 Evaluating the importance of the information about the image 12.1 Importance is context dependent 12.2 Importance 12.2.1 Levels of importance 12.2.2 Essential information 12.2.3 Significant information 12.2.4 Helpful information 12.2.5 Not important information 12.3 Textual content in images 12.4 Using importance to allocate information to text alternatives 12.4.1 Including subjective information in text alternatives 12.4.2 Including objective information in text alternatives 12.4.3 Including relationship information in text alternatives 12.4.4 Including information on associated activities in text alternatives 12.4.5 Dealing with large amounts of essential information 12.4.6 Placing text alternatives in the main body of text 12.4.7 Handling conflicting information 13 Compose the text alternatives 13.1 Composition 13.2 Organizing the information 13.2.1 Eliminating duplications 13.2.2 Fitting into the context of use of the image 13.2.3 Independence of importance from order 13.3 Wording text alternatives 13.3.1 Flow with the document content 13.3.2 Style 13.3.3 Conciseness and readability 13.4 Creating text alternatives 14 Evaluate the text alternative 14.1 The range of evaluation issues 14.2 The range of evaluation methods and testers Appendix I Further elaboration of objective content of images I.1 General I.2 Characteristics of the image or image component I.2.1 Elaborating on physical objects I.2.2 Elaborating on people I.2.3 Elaborating on perceptual objects or persons I.2.4 Elaborating on artistic characteristics I.2.5 Elaborating on locations/settings/places I.2.6 Elaboration on quantities I.3 Some temporal properties of images or image components I.3.1 Introduction to temporal properties I.3.2 Elaborating about time periods I.3.3 Elaborating about events/activities I.3.4 Elaborating on states Appendix II Further considerations for particular types of images II.1 Further considerations for particular types of drawings and photographs II.1.1 Portraits II.1.2 Symbolic images II.1.3 Images of text II.1.4 Images used to label other information II.1.5 Groups of images conveying a single piece of information II.1.6 Icons and other control images II.1.7 Images used with a fully descriptive caption II.1.8 Images that are fully described in the main text II.2 Further considerations for diagrams and maps II.2.1 Assembly, component and similar diagrams II.2.2 Flow and relationship diagrams II.2.3 Graphs and other representations of numerical data II.2.4 Maps and other images with active areas II.3 Background images Bibliography