1 Scope
2 References
3 Definitions
3.1 Terms defined elsewhere
3.2 Terms defined in this Recommendation
4 Abbreviations and acronyms
5 Conventions
6 Overview of audience measurement of digital signage services
6.1 Introduction
6.2 Functional blocks related to audience measurement
6.3 Considerations
7 Functional requirements
7.1 General requirements
7.2 Requirements for audience measurement architecture
7.3 Requirements for interfaces between AM aggregation and
stakeholder/DS application
7.4 Requirements for controlling AM clients
7.5 Requirements for interface between AM aggregation and AM
clients
7.6 Requirements for privacy protection
8 Configuration and operations to provide audience measurement data
8.1 Configuration for audience measurement data
8.2 Measurement report request for audience measurement data
8.3 Measurement report for audience measurement data
9 Metadata to provide audience measurement data
9.1 Metadata for audience information
9.2 Metadata for environmental information
9.3 Metadata for configuration information
9.4 Metadata for measurement report request information
9.5 Metadata for measurement report package information
9.6 Metadata for measurement report information
Annex A – XML schema on the data structures for message delivery
A.1 Schematic representation of XML schema
A.2 XML schema
Appendix I – Use cases of digital signage services with audience measurement
functionality
I.1 Audience measurement without user interaction from the public
users
I.2 Audience measurement with user interaction from the active
users
I.3 Audience measurement based on ambient information from digital
signage terminal
Bibliography