CONTENTS

Report ITU-R BT.2524-0
Policy on Intellectual Property Right (IPR)
TABLE OF CONTENTS
 1     Introduction
        1.1     Production is changing
        1.2     The media supply chain
                  1.2.1     Supply chain overview
                  1.2.2     Blockchain
        1.3     Creating a framework
 2     Future production trends
        2.1     Flexible production workflows
        2.2     Non-live content workflow evolution
        2.3     Concerns over cloud-based workflows
        2.4     Radio live content workflow evolution
                  2.4.1     The software radio studio
        2.5     Television live content workflow evolution
                  2.5.1     The software television studio
 3     Cloud ready
        3.1     Workflow as a service
                  3.1.1     Data driven workflows
                  3.1.2     Data driven cloud processing
                  3.1.3     Cloud security
 4     Complex media creation
        4.1     Object-based media
        4.2     Objects and content creation
                  4.2.1     Layers
                  4.2.2     Chunks
                  4.2.3     Transmedia
        4.3     Benefits of media as objects
                  4.3.1     Accessibility benefits of media as objects
        4.4     Componentized content creation
                  4.4.1     Objects as components
                  4.4.2     Automating versioning workflows
                  4.4.3     Rendering
 5     Artificial intelligence and machine learning driven automation
        5.1     Generative AI
        5.2     AI used for sport content
        5.3     AI in the news environment
        5.4     AI for fake and hate detection
        5.5     AI for synthetic media
        5.6     AI for accessible media
        5.7     Ethical, Legal and Social Issues of AI in broadcasting
 6     Virtual programme production
        6.1     The evolution of virtual studio sets
        6.2     Remote performance
 7     Immersive, interactive and accessible media
        7.1     Volumetric video capture
        7.2     Light field
 8     Data flow
        8.1     Scene descriptive data flow
        8.2     Content adaptation
                  8.1.1     Accessibility adaptation
                  8.1.2     Cross platform adaptation
        8.3     New production tools
        8.4     Data across the production chain
                  8.4.1     Data for object-based media
 9     Sustainable production
        9.1     Carbon action plan
10     Conclusion