Preface
Final report
Table of Contents
List of Tables, Figures and Boxes
     Table 1: Steps of the distribution process and potential suppliers by step.
     Table 1A: Target indicators for managing the implementation of the program
     Table 2A: Example of results obtained to the referred indicators
     Table 3A: Minimum number of appearances and duration of each spot
     Table 4A: Principles of rational utilization of Digital Dividend 
     Table 5A: Categories and related ITU Recommendations
     Figure 1: Current status of the transition around the world and in the GE06 plan countries
     Figure 2: Year of launch (a) and analogue switch-off (b)
     Figure 3: Submission of DVB-T2 assignments
     Figure 4: Sub Sahara African GE-06 region
     Figure 5: ASMG GE-06 planning area
     Figure 6: Applied planning approach
     Figure 7: Distribution of TV channels in Brazil
     Figure 1A: Structure of technical facilities for informal-analytical system
     Figure 2A: Structure of news portal
     Figure 3A: Structure of regulatory information portal
     Figure 4A: Structure of the geoanalytical portal of the informal-analytical system
     Figure 5A: Work of the geoanalytical portal on the example of one of Russian region
     Figure 6A: Work of section “Satellite direct TV by operators”
     Figure 7A: Work of section “Coverage areas of digital terrestrial television”. The first multiplex on the example of coverage of the Central European part of Russian Federation by the first multiplex of DTTV
     Figure 8A: Scheme of interaction of DTTV network elements in the Russian Federation
     Figure 9A: Analogue Switch-Off standard message and logo
     Figure 10A: Indicative chart (full screen pre-break message)
     Figure 11A: Communication plan outline
     Figure 12A: Example of Campaign Flighting 
     Figure 13A: DVB-T2 variants directly compatible with 7 MHz channel arrangements
     Figure 14A: DVB-T2 variants directly compatible with 8 MHz channel arrangements
     Figure 15A: DVB-T2 variants directly compatible with 1.7 MHz channel arrangements
     Figure 16A: TV allocation in the United States of America
     Figure 17A: Frequency allocation of 700MHz Band in Brazil
     Figure 18A: Brazilian 700MHz band auction rounds
     Figure 19A: Brazilian 700MHz Band auction areas
     Figure 20A: Recommendation ITU–R M.1036-4 (A3 band plan)
     Figure 21A: Generalized block-diagram of RAKURS software tool
     Figure 22A: Frequency situation at border territory of two countries
     Figure 23A: Coverage of the Russian Federation Region by DTTV programmes
     Figure 24A: Calculation of spectrum availability maps
     Figure 25A: Service areas of stations with field strength image gradation
     Figure 26A: Virtual LTE network: analysis of the interfering effect on the frequency allotments of neighbouring country
     Figure 27A: Calculation of coverage area for DVB-H station in urban environment
     Figure 28A: Coverage areas in best-server mode
     Figure 29A: Calculation of field strength and population in test points, automatically generated within settlement contours
     Figure 30A: Snapshot of project
     Figure 31A: Calculation of intranet interferences of single-frequency network
     Figure 32A: Interface for frequency allotment planning
     Figure 33A: Service area reduction for analogue TV broadcasting stations
     Figure 34A: Coverage of the Russian Federation region by DTTV programs
     Figure 35A: Effect of optimization procedure
Executive Summary
     i.	Introduction
     ii.	Previous work on the transition from analogue to digital broadcasting television
     iii.	Statement of the situation
     iv.	Summary of the milestones for the transition
1	CHAPTER 1 – Best practices to accelerate the transition from analogue to digital television broadcasting and bridge the Digital Divide with the deployment of new services
     1.1	Analogue Switch-Off strategies
          1.1.1	The different Analogue Switch-Off strategies
          1.1.2	Key success factors for Analogue Switch-Off based on best practices
     1.2	Analogue Switch-Off implementation
          1.2.1	Case study from Brazil
          1.2.2	Case study from Russian Federation
          1.2.3	Case Study from Thailand
          1.2.4	Case study from United States of America
          1.2.5	Best practices on Analogue Switch-Off implementation
     1.3	Public policies related to receiver availability
          1.3.1	Guidelines for the Digital Terrestrial Television Broadcasting (DTTB) household readiness kit to be delivered to low-income families according to the Analogue Switch-Off schedule
          1.3.2	Guidelines for the logistics of the distribution of DTTB readiness kits for low-income population
          1.3.3	Monitoring the distribution of the DTTB readiness kits for low-income population
2	CHAPTER 2 – Communication strategies to accelerate the process of public awareness about digital broadcasting
     2.1	Analogue-Switch-Off communication strategies and messages
          2.1.1	Case studies from Brazil
          2.1.2	Case study from Russian Federation
          2.1.3	Case study from United States of America
          2.1.4	Other case studies
     2.2	Guidelines for communication campaigns, provisioning of call centers and websites, and other forms of informing the population about the Analogue Switch-Off
          2.2.1	Guidelines for the online communication
          2.2.2	Guidelines for telephone call centers
          2.2.3	Guidelines for other communication channels
          2.2.4	Guidelines for the ASO communication plan
3	CHAPTER 3 – Spectrum issues related to the Analogue Switch-Off process
     3.1	Spectrum planning issues
          3.1.1	Background
          3.1.2	Spectrum planning challenges
     3.2	Applicability of the GE-06 Plan
          3.2.1	General considerations for the application of the GE-06 Plan
          3.2.2	DVB-T2 in GE-06
     3.3	ITU assistance related to GE-06 spectrum re-planning 
          3.3.1	Re-planning GE-06 for Sub-Saharan African countries
          3.3.2	Re-planning GE-06 for Arab countries
          3.3.3	Using GE-06 tools for other regions
          3.3.4	Re-planning GE-06 in European region 1 (WEDDIP experience)
          3.3.5	Spectrum planning activities in Asian countries
          3.3.6	Case study from Brazil
4	CHAPTER 4 – Use of released spectrum to implement new services and applications
     4.1	Digital Dividend concepts and application
     4.2	Principles of rational use of Digital Dividend
     4.3	Purposes of the usage of the Digital Dividend: telecommunications issues
     4.4	Ways to realize the Digital Dividend
     4.5	Status of the use of the Digital Dividend frequency bands
          4.5.1	Case study from Brazil
          4.5.2	Case study from Japan
          4.5.3	Case study from Kenya
          4.5.4	Case study from United States of America
          4.5.5	Case study from Viet Nam
     4.6	ITU-R activities related to the Digital Dividend
     4.7	Harmonization and cooperation at the regional level
     4.8	Financing the transition to digital: experiences and best practices 
          4.8.1	Case study from Brazil
          4.8.2	Case study from Germany
          4.8.3	Case study from United States of America
5	CHAPTER 5 – Countries case studies on the transition to digital broadcasting and the use of the Digital Dividend frequency bands
Abbreviations and acronyms
Annexes
Annex 1: Russian informal-analytical system
Annex 2: Russian digital television and transport network and target indicator for managing the implementation of the program
Annex 3a: Results of public awareness on digital television in Russian Federation
Annex 3b: Brazilian communication campaigns for consumer awareness
Annex 4: DVB-T2 variants which are directly compatible with GE‑06
Annex 5: Digital television allocation in United States of America
Annex 6: 700MHz band allocation and auction in Brazil
Annex 7: Channeling arrangement for 800 MHz in Kenya
Annex 8: Principles of rational use of the Digital Dividend
Annex 9: Description of software tool RAKURS 
Annex 10: Experience in the use of software tools for migration to digital TV in the Russian Federation
Annex 11: DTTV Readiness Kits for low income population in Brazil