{"id":2646,"date":"2024-01-23T12:37:44","date_gmt":"2024-01-23T12:37:44","guid":{"rendered":"https:\/\/www.itu.int\/cities\/?page_id=2646"},"modified":"2025-08-21T12:08:41","modified_gmt":"2025-08-21T12:08:41","slug":"counterfeiting","status":"publish","type":"page","link":"https:\/\/www.itu.int\/cities\/digitaltransformationdialogues\/counterfeiting\/","title":{"rendered":"Ask the Expert Session \u2013 Guardians of Authenticity: Battling Counterfeiting"},"content":{"rendered":"    <div class=\"ituContainer grid\">\n        <div data-span=\"12\">\n                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">    <section>\n        <div class=\"ituContainer grid\">\n                                                <div data-span=\"10\">\n                    <div class=\"ituContainer\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/01\/3.28-DTD-banner-1024x576.png\" alt=\"\" class=\"wp-image-2641\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/01\/3.28-DTD-banner-1024x576.png 1024w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/01\/3.28-DTD-banner-300x169.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/01\/3.28-DTD-banner-768x432.png 768w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/01\/3.28-DTD-banner-1536x864.png 1536w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/01\/3.28-DTD-banner-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Digital transformation plays a crucial role in both perpetuating and combating the issue of counterfeiting of devices. On one hand, counterfeiters leverage advanced technologies to produce sophisticated fake products and manipulate digital platforms for distribution. On the other hand, businesses and governments are increasingly utilizing digital tools like blockchain, RFID, and advanced authentication technologies to track and verify the authenticity of products throughout the supply chain.&nbsp;&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">This Ask the expert session explored the various ITU-T standards being developed by ITU-T Study Group 11 on \u201c<a href=\"https:\/\/www.itu.int\/en\/ITU-T\/studygroups\/2022-2024\/11\/Pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Signalling requirements, protocols, test specifications and combating counterfeit telecommunication\/ICT devices<\/a>\u201d, in enhancing traceability, transparency, and security, helping to safeguard consumers and brand reputations in an evolving digital landscape.&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Target Audience<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Participation is open to the ITU Member States, Sector Members, Associates, ITU Academia, and to any individual from a country that is a member of the ITU and who wishes to contribute to the work. This includes individuals who are also members of international, regional and national organizations. Participation is free of charge.&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button gb-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/itu.zoom.us\/rec\/share\/ulTx5P5G0oOcWcd5YsuEsTZR6UfeevfTMjgKcmIJw5wxbELJUkMIsU8JIjPbSxau.ecSBt8yJXZOdx5oH\" style=\"border-radius:5px;color:#ffffff;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em;font-size:20px;line-height:1.2\" target=\"_blank\" rel=\"noopener\">Watch Ask the Expert Session Here<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button gb-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/youtu.be\/NNzohqLwNSs\" style=\"border-radius:5px;color:#ffffff;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em;font-size:20px;line-height:1.2\" target=\"_blank\" rel=\"noopener\">Watch on YouTube<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Note:&nbsp;By registering for this event, you agree for ITU (the event organizer and data controller) to process your personal data for the organization and management of the event in accordance with the <\/em><a href=\"https:\/\/www.itu.int\/en\/about\/Documents\/ITU-Data-Protection-and-Privacy-Policy.pdf\"><em>ITU Data Protection and Privacy Policy<\/em><\/a><em>.&nbsp;The personal data you submit as part of the registration and your participation in the event will be used by ITU for the organization, management, and follow-up of the event, including managing attendance and for internal ITU administrative requirements. The event is taking place via Zoom, and it will be recorded. You can read <\/em><a href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fexplore.zoom.us%2Fen%2Fzoom_events_privacy%2F&amp;data=05%7C02%7Ccristina.bueti%40itu.int%7C9f551e5b55c44906e3d808dc5ee6a922%7C23e464d704e64b87913c24bd89219fd3%7C0%7C0%7C638489591959872430%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=Dt%2FRYBBZgYlhrMqof%2FuW22fsiyqm24B755tdy0g%2BXuM%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\"><em>here<\/em><\/a><em> Zoom\u2019s privacy notice on how it processes your personal data. The event video recording will be made publicly available on ITU\u2019s event webpage to raise awareness and promote standardization aiming at knowledge-transfer and bridging the standardization gap.&nbsp;For any questions or requests concerning your personal data, including your inclusion in video, you can contact ITU at&nbsp;<\/em><a href=\"mailto:digitaltransformation@itu.int\" target=\"_blank\" rel=\"noreferrer noopener\"><em>digitaltransformation@itu.int<\/em><\/a><em>.&nbsp;<\/em><\/p>\n<\/div>            <\/div>\n                                                <div data-span=\"2\">\n                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Organized by:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-resized\"><div class=\"ituContainer\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"101\" height=\"117\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/itu-logo.png\" alt=\"\" class=\"wp-image-251\" style=\"aspect-ratio:0.8634243837441705;width:71px;height:auto\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>UN SDGs<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"466\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09.jpg\" alt=\"\" class=\"wp-image-823\" style=\"width:65px;height:auto\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09.jpg 466w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09-300x300.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09-150x150.jpg 150w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>ITU Strategic Goals<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"85\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation.png\" alt=\"\" class=\"wp-image-792\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation.png 837w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation-300x30.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation-768x78.png 768w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure>\n<\/div>\n\n<div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"83\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity.png\" alt=\"\" class=\"wp-image-830\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity.png 840w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity-300x30.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity-768x76.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Related Information:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/md\/T22-TSB-CIR-0139\/en\">Invitation letter<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/cities\/?page_id=2472\">Digital Transformation Dialogues<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"http:\/\/www.itu.int\/cities\" target=\"_blank\">ITU-T Smart Sustainable Cities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/en\/ITU-T\/studygroups\/2022-2024\/11\/Pages\/default.aspx\">ITU-T Study Group 11: Signalling requirements, protocols, test specifications and combating counterfeit products<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/en\/ITU-T\/studygroups\/2022-2024\/20\/Pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">ITU-T Study Group 20: IoT and smart cities and communities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:digitaltransformation@itu.int\" target=\"_blank\" rel=\"noreferrer noopener\">Cristina Bueti<\/a>\u200b<\/p>\n<\/div>            <\/div>\n                    <\/div>\n    <\/section>\n<\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">Guest speaker<\/h2>\n<\/div>                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:#ffffff;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box round gb-has-avatar gb-font-size-16 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"291\" class=\"gb-profile-avatar wp-image-2733\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/02\/zanon.jpg\" alt=\"\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/02\/zanon.jpg 291w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/02\/zanon-150x150.jpg 150w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\"><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/dt-bio-joao-zanon\/\">Jo\u00e3o Alexandre Moncaio Zanon<\/a><\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\">Guest speaker<\/p><div class=\"gb-profile-text\">Brazilian National Telecommunications Agency (ANATEL)<br>[<a href=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/03\/DTD-Ask-the-expert-3.28-presentation-Joao.pdf\">Presentation<\/a>]<\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"background-color:#ffffff;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box round gb-has-avatar gb-font-size-16 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" class=\"gb-profile-avatar wp-image-2736\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2024\/02\/S3P3-photo-Kaoru-Kenyoshi-e1710946639504.jpg\" alt=\"\"\/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\"><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/dt-bio-kaoru-kenyoshi\/\"><strong>Kaoru Kenyoshi<\/strong><\/a><\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\">Master of ceremonies<\/p><div class=\"gb-profile-text\">Chair, SG11 Working Party 3; <br>National Institute of Information and Communications Technology (NICT), Japan<\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.itu.int\/cities\/?page_id=2472\">Back to the DTD main page<\/a><\/div>\n<\/div><\/div>\n<\/div>                    <\/div>\n    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