{"id":264,"date":"2023-02-07T15:49:28","date_gmt":"2023-02-07T15:49:28","guid":{"rendered":"https:\/\/www.itu.int\/cities\/?page_id=264"},"modified":"2025-08-21T22:52:34","modified_gmt":"2025-08-21T22:52:34","slug":"ep19","status":"publish","type":"page","link":"https:\/\/www.itu.int\/cities\/standards4dt\/ep19\/","title":{"rendered":"Episode #19: Tourism in smart cities: Reimagining the road to digital tourism"},"content":{"rendered":"    <div class=\"ituContainer grid\">\n        <div data-span=\"12\">\n                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">    <section>\n        <div class=\"ituContainer grid\">\n                                                <div data-span=\"10\">\n                    <div class=\"ituContainer\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/Ep19-new-1024x576.png\" alt=\"\" class=\"wp-image-239\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/Ep19-new-1024x576.png 1024w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/Ep19-new-300x169.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/Ep19-new-768x432.png 768w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/Ep19-new-1536x865.png 1536w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/Ep19-new.png 1922w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Introduction<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">This webinar is part of ITU&#8217;s <a href=\"http:\/\/www.itu.int\/cities\/standards4dt\">webinar series on Digital transformation for cities and communities<\/a><a href=\"http:\/\/www.itu.int\/cities\">\u200b<\/a>. The webinar was organized jointly by ITU, UNWTO and UNE.<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">The concept of \u201csmart tourism\u201d understood as a tourism development model based on technology, innovation, governance, sustainability and accessibility to ensure an inclusive and resilient long-term vision of tourism can be leveraged through the adoption of information and communication technologies (ICTs), to better plan, measure and manage tourism allowing evidence-based decision-making in destinations on key issues such as infrastructure, carrying capacity, and mobility. The adoption of this model, developed by Spain as a leader, contributes to enhancing the overall visitor experience in a certain destination, while allowing the management of natural and cultural resources and fostering the engagement of the community in the tourism sector.<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Scope<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">This webinar explored the concept of smart tourism, while delving into the best practices for the adoption of emerging technologies like AI and IoT to drive digital transformation of tourism management in cities according to the current context, facing present and future challenges. This webinar presented the latest U4SSC deliverable on \u201cSmart tourism: A path to more secure and resilient destinations\u201d.<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Target Audience<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Participation is open to ITU Member States, Sector Members, Associates, ITU Academia, and to any individual from a country that is a member of the ITU and who wishes to contribute to the work. This includes individuals who are also members of international, regional and national organizations. Participation in the webinar is free of charge.<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button gb-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/itu.zoom.us\/rec\/share\/HoJOy_mJL3cV4WEVewJda5YFJ9d25GxrsYJ1kqELqRWAC4ICJJHEfM65v3NzxAe9.obqqH0jkSYLL7dKO\" style=\"border-radius:5px;color:#ffffff;background-color:#0693e3;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em;font-size:20px;line-height:1.2\" target=\"_blank\" rel=\"noopener\">Watch Webinar Here<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button gb-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=esOe5Hs_E8E&amp;list=PLpoIPNlF8P2PQ-vazNLIVp43CEGcChHPC&amp;index=19&amp;pp=iAQB\" style=\"border-radius:5px;color:#ffffff;background-color:#0693e3;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em;font-size:20px;line-height:1.2\" target=\"_blank\" rel=\"noopener\">Watch on YouTube<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Note:&nbsp;<em>The views and opinions expressed by the presenters during this event are solely those of the individual speakers and do not necessarily represent, reflect, or constitute the official stance, policy, or position of the International Telecommunication Union (ITU) or its secretariat.<\/em><\/em><\/p>\n<\/div>            <\/div>\n                                                <div data-span=\"2\">\n                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Organized by:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:98%\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"101\" height=\"117\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/itu-logo.png\" alt=\"\" class=\"wp-image-251\" style=\"aspect-ratio:0.8632585855417908;width:86px;height:auto\"\/><\/figure>\n<\/div>\n\n<div class=\"ituContainer\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"891\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNWTO-Logo_EN-1024x891.png\" alt=\"\" class=\"wp-image-250\" style=\"width:101px\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNWTO-Logo_EN-1024x891.png 1024w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNWTO-Logo_EN-300x261.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNWTO-Logo_EN-768x668.png 768w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNWTO-Logo_EN.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"ituContainer\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"853\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNE_logo-1024x853.jpg\" alt=\"\" class=\"wp-image-252\" style=\"width:101px\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNE_logo-1024x853.jpg 1024w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNE_logo-300x250.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNE_logo-768x640.jpg 768w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNE_logo-1536x1280.jpg 1536w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/UNE_logo-2048x1706.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Related Information:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/md\/T22-TSB-CIR-0049\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Invitation Letter<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.itu.int\/cities\/standards4dt\" target=\"_blank\" rel=\"noreferrer noopener\">Digital transformation for cities and communities Webinar Series<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.itu.int\/cities\" target=\"_blank\" rel=\"noreferrer noopener\">ITU-T Smart Sustainable Cities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/en\/ITU-T\/studygroups\/2022-2024\/20\/Pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">ITU-T Study Group 20: IoT and smart cities and communities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/en\/ITU-T\/Workshops-and-Seminars\/Documents\/Voluntary%20Contribution.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voluntary Contribution<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:u4ssc@itu.int\" target=\"_blank\" rel=\"noreferrer noopener\">Cristina Bueti<\/a>\u200b<\/p>\n<\/div>            <\/div>\n                    <\/div>\n    <\/section>\n<\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">Programme<\/h2>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-000df2e41a00abe7fbf358921c257559 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-7f671f16254319fba0c0a996e0348210 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>13:00 &#8211; 13:10 Welcome R\u200bemarks<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/bilel-jamoussi\/\">Bilel Jamoussi<\/a><\/strong>, Chief Study Groups, ITU<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/Sandra%20Carvao\/\">Sandra Carvao<\/a><\/strong>, Chief of Tourism Market Intelligence and Competitiveness, UNWTO<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-0bb68a61a1329a542f7605537b7b8675 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>13:10 &#8211; 13:55 Session 1: Reimagining the road to digital tourism<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Moderator<\/strong>: <strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/Tania%20Marcos\/\">Tania Marcos<\/a><\/strong>\u200b, Vice Chair, U4SSC<\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/ramon-ferri\/\"><strong>Ramon Ferri<\/strong>\u200b<\/a>, Leader, U4SSC Thematic Group on City Platforms and Director of Institucional Relations, SEGITTUR<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/David%20Giner\/\">David Giner<\/a><\/strong>\u200b, Project Coordinator, Instituto Valenciano de Tecnolog\u00edas Tur\u00edsticas<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/Sergio%20Guerreiro\/\">Sergio Guerreiro<\/a><\/strong>\u200b, Director, Knowledge Management and Innovation, Turismo de Portugal<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/ahmed-ali-alsohaily\/\">Ahmed Alsohaily<\/a><\/strong>\u200b, Group Head of Technology, Red Sea Global<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Questions &amp; Ans\u200bwers\u200b<\/strong><\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-d95f728ee2cbf2d7b31cec8f20e3e519 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>13:55 &#8211; 14:00 <strong>Concluding<\/strong> R\u200bemarks<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/Sandra%20Carvao\/\">Sandra Carvao<\/a><\/strong>, Chief of Tourism Market Intelligence and Competitiveness, UNWTO<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/cristina-bueti\/\">Cristina Bueti<\/a><\/strong>, Counsellor, ITU<\/li>\n<\/div><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/www.itu.int\/cities\/standards4dt\" data-type=\"URL\" data-id=\"standards4dt\">Back to the main page of webinar series &gt;<\/a><\/strong><\/p>\n<\/div>                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","footnotes":""},"class_list":["post-264","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":0,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/264\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/media?parent=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}