{"id":1814,"date":"2023-08-30T07:45:16","date_gmt":"2023-08-30T07:45:16","guid":{"rendered":"https:\/\/www.itu.int\/cities\/?page_id=1814"},"modified":"2025-08-21T12:33:17","modified_gmt":"2025-08-21T12:33:17","slug":"samridhi-shoor","status":"publish","type":"page","link":"https:\/\/www.itu.int\/cities\/standards4dt\/samridhi-shoor\/","title":{"rendered":"Samridhi shoor"},"content":{"rendered":"    <div class=\"ituContainer grid\">\n        <div data-span=\"12\">\n                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <section>\n        <div class=\"ituContainer grid\">\n                                                <div data-span=\"3\">\n                    <div class=\"wp-block-image is-style-rounded\"><div class=\"ituContainer\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"443\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/08\/Samridhi.jpg\" alt=\"\" class=\"wp-image-1815\" style=\"object-fit:cover;width:200px;height:200px\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/08\/Samridhi.jpg 444w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/08\/Samridhi-300x300.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/08\/Samridhi-150x150.jpg 150w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><figcaption class=\"wp-element-caption\"><strong>Samridhi Shoor<br><\/strong> Director, Meta asset research center,the Metaverse Council<br><\/figcaption><\/figure>\n<\/div><\/div>            <\/div>\n                                                <div data-span=\"6\">\n                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-text-align-left wp-block-paragraph\">Samridhi Shoor is director of Meta asset research center, and currently serves as one of the Trustee of the Metaverse Council, Her professional background includes serving as an Art Investment Analyst and NFT Researcher for a renowned art investment firm in Switzerland. Additionally, she holds the position of President of India Austria Bilateral Trade Council under the Women India Chamber of Commerce and Industry (WICCI) and is responsible for managing the Women Economic Forum (WEF) 2022 as the Director of Operations.&nbsp;<\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">As the President of Metaverse Council, a consortium of 5000 Indian &amp; International Web3.0 startups, She aims to promote an open &amp; interoperable metaverse ecosystem which exists to provide both financial and non-financial support to projects and entities within the greater Metaverse community, in order to accelerate the growth of the ecosystem. Here, she is also the Working supervisory director of the council\u2019s&nbsp;&nbsp;Financial research vertical &#8211; Meta Asset research center (MARC) an AI driven 5th Gen think tank and research center focused primarily on investigating the implications of metaverse technology. In addition to general research and prototype development, the MARC serves as a networking hub for managers, start-ups, and experts to exchange knowledge and best practices. Due to her expertise over decentralized finance, she is invited as a speaker to several conferences, speaker sessions, policy meetings , working groups &amp; seminars including European Union EU tech chamber, G100&nbsp;&nbsp;Policy meeting,&nbsp;&nbsp;Yale University, Amity University , Delhi University etc.&nbsp;<\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Moreover, Samridhi also serves as a Director on the boards of Cryptonium Fintech Private Limited, an art &amp; luxury commodity investment NBFC in India, and Aegiom Aerospace Private Limited, an aerospace manufacturing company, where she leads management for defense and nuclear machinery component export and manufacturing operations.<\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"has-text-align-left wp-block-paragraph\">Presently, she also serves as the Managing Director of Shoor Foundations, Samridhi works towards preserving global cultural heritage through digitalization and technology through her own startup initiative, Krifin, through which her goal is to to advance the sectors of art, culture, and entertainment by integrating blockchain, NFTs, and Defi into companies entering the Metaverse.&nbsp;&nbsp;Throughout her career, Samridhi has consulted for a number of leading brands and S&amp;P 500 companies in Metaverse development. Her work has been recognized by organizations such as Google, ELLE, Estee Lauder, Times Group, Yale University, and the Reserve Bank of India.<\/p>\n<\/div><\/blockquote>\n<\/div>            <\/div>\n                                                <div data-span=\"3\">\n                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\"><div class=\"wp-block-image\"><div class=\"ituContainer\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/07\/organization-2.jpg\" alt=\"\" class=\"wp-image-1460\" style=\"width:74px;height:74px\"\/><figcaption class=\"wp-element-caption\"><strong>Affiliation<\/strong><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><strong><strong><strong><strong><strong>Meta asset research center,the Metaverse Council<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\"><div class=\"wp-block-image\"><div class=\"ituContainer\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/07\/Affliation-1.jpg\" alt=\"\" class=\"wp-image-1459\" style=\"width:72px;height:72px\"\/><figcaption class=\"wp-element-caption\"><strong>Profession<\/strong><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><strong><strong><strong><strong><strong>Director<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>            <\/div>\n                    <\/div>\n    <\/section>\n\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/cities\/?page_id=1462\" data-type=\"URL\" data-id=\"standards4dt\"><strong>See all speakers &gt;<\/strong><\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","footnotes":""},"class_list":["post-1814","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/1814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/comments?post=1814"}],"version-history":[{"count":0,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/1814\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/media?parent=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}