{"id":1156,"date":"2023-05-17T09:17:59","date_gmt":"2023-05-17T09:17:59","guid":{"rendered":"https:\/\/www.itu.int\/cities\/?page_id=1156"},"modified":"2025-08-21T10:19:43","modified_gmt":"2025-08-21T10:19:43","slug":"ep31","status":"publish","type":"page","link":"https:\/\/www.itu.int\/cities\/standards4dt\/ep31\/","title":{"rendered":"Episode #31: Digital tourism: bridging the gap between communities and destinations"},"content":{"rendered":"    <div class=\"ituContainer grid\">\n        <div data-span=\"12\">\n                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">    <section>\n        <div class=\"ituContainer grid\">\n                                                <div data-span=\"10\">\n                    <div class=\"ituContainer\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/06\/ep31-1024x576.jpg\" alt=\"\" class=\"wp-image-1277\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/06\/ep31-1024x576.jpg 1024w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/06\/ep31-300x169.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/06\/ep31-768x432.jpg 768w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/06\/ep31-1536x864.jpg 1536w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/06\/ep31-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">The concept of digital tourism is aimed at improving travel efficiency, the quality of life of the inhabitants and the overall touristic experiences. The process of digital transformation also stands to impact the tourism industry by delivering technological interventions based on AI, IoT, VR to create responsive and adaptive environments and systems and to deliver services that can respond to customer requests personalizing services related to hotel and airline bookings, language interpretation, navigation within a given destination, and even baggage handling.&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">This Webinar explored the impact of emerging technologies on tourism in cities, while also underscoring the key strategies required for cities to employ digital technologies for enhancing quality of services for tourists and reducing operating time and cost of tourism-related services.&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Target Audience<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Participation is open to the ITU Member States, Sector Members, Associates, ITU Academia, and to any individual from a country that is a member of the ITU and who wishes to contribute to the work. This includes individuals who are also members of international, regional and national organizations. Participation to the webinar is free of charge.&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button gb-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/itu.zoom.us\/rec\/share\/c1Zu6hGhl-hyMYrrE23BIMIyL_u8hQZUnoS_Z4BKXiOxZ_f6nLJHPh7nwtIWWelU.mq0nGHz-IqAt5NFu\" style=\"border-radius:5px;color:#ffffff;background-color:#0693e3;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em;font-size:20px;line-height:1.2\" target=\"_blank\" rel=\"noopener\">Watch Webinar Here<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button gb-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=poUhKp1P6Dg&amp;list=PLpoIPNlF8P2PQ-vazNLIVp43CEGcChHPC&amp;index=31\" style=\"border-radius:5px;color:#ffffff;background-color:#0693e3;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em;font-size:20px;line-height:1.2\" target=\"_blank\" rel=\"noopener\">Watch on YouTube<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Note:&nbsp;<em>The views and opinions expressed by the presenters during this event are solely those of the individual speakers and do not necessarily represent, reflect, or constitute the official stance, policy, or position of the International Telecommunication Union (ITU) or its secretariat.<\/em><\/em><\/p>\n<\/div>            <\/div>\n                                                <div data-span=\"2\">\n                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Organized by:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\"><div class=\"ituContainer\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"101\" height=\"117\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/itu-logo.png\" alt=\"\" class=\"wp-image-251\" style=\"width:76px;height:88px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>UN SDGs<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"466\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11.jpg\" alt=\"\" class=\"wp-image-788\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11.jpg 466w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11-300x300.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11-150x150.jpg 150w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"466\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09.jpg\" alt=\"\" class=\"wp-image-823\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09.jpg 466w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09-300x300.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-09-150x150.jpg 150w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>ITU Strategic Goals<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"85\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation.png\" alt=\"\" class=\"wp-image-792\" style=\"width:837px\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation.png 837w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation-300x30.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation-768x78.png 768w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure>\n<\/div>\n\n<div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"83\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity.png\" alt=\"\" class=\"wp-image-830\" style=\"width:840px\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity.png 840w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity-300x30.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/04\/universal-connectivity-768x76.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Related Information:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/md\/T22-TSB-CIR-0097\/en\">Invitation letter<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.itu.int\/cities\/standards4dt\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Transformation Webinar Series<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"http:\/\/www.itu.int\/cities\" target=\"_blank\">ITU-T Smart Sustainable Cities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/en\/ITU-T\/studygroups\/2022-2024\/20\/Pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">ITU-T Study Group 20: IoT and smart cities and communities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:digitaltransformation@itu.int\" target=\"_blank\" rel=\"noreferrer noopener\">Cristina Bueti<\/a>\u200b<\/p>\n<\/div>            <\/div>\n                    <\/div>\n    <\/section>\n<\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">Programme <\/h2>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-000df2e41a00abe7fbf358921c257559 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-8b58daf2d98a7a699d32a1f9256b2557 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>14:00 &#8211; 14:05 Opening Remarks<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/seizo-onoe\/\">Seizo Onoe<\/a><\/strong>, Director, Telecommunication Standardization Bureau, ITU<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/sandra-carvao\/\"><strong>Sandra Carv\u00e3o<\/strong><\/a>, Chief of Tourism Market Intelligence and Competitiveness, UNWTO<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-d32d5eaa5f12c6cacdbbdabd9f1edc2e is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>14:05 &#8211; 14:55 Session 1: Digital Transformation in the Tourism Industry<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Moderator:<\/strong> <strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/martin-brynskov\/\">Martin Brynskov<\/a><\/strong>, Chair, Open &amp; Agile Smart Cities<\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/ramon-ferri\/\">Ramon Ferri<\/a><\/strong>, Director of Institutional Relations, SEGITTUR [<a href=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/09\/1_Ramon-Ferri.pdf\">Presentation<\/a>]<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/Alberto%20Bernal\/\">Alberto Bernal<\/a><\/strong>, Director Territorios Phygital, Indra\/Minsait<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/essika-weber-sabil\/\">Jessika Weber Sabil<\/a><\/strong>, Professor, Digital Transformation in Cultural Tourism, Academy for Tourism of Breda University of Applied Sciences (NL) [<a href=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/09\/3_Jessica-Weber-Sabil.pdf\">Presentation<\/a>]<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Questions &amp; Ans\u200bwers\u200b<\/strong><\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-eebe2effc3742224d5529df842ea0edf is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>14:55 &#8211; 15:00 Closing Remarks<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/cristina-bueti\/\">Cristina Bueti<\/a><\/strong>, Counsellor, ITU<\/li>\n<\/div><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/www.itu.int\/cities\/standards4dt\" data-type=\"URL\" data-id=\"standards4dt\">Back to the main page of webinar series &gt;<\/a><\/strong><\/p>\n<\/div>                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","footnotes":""},"class_list":["post-1156","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":0,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/1156\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/media?parent=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}