{"id":1149,"date":"2023-05-17T09:21:44","date_gmt":"2023-05-17T09:21:44","guid":{"rendered":"https:\/\/www.itu.int\/cities\/?page_id=1149"},"modified":"2025-08-22T02:31:07","modified_gmt":"2025-08-22T02:31:07","slug":"ep37","status":"publish","type":"page","link":"https:\/\/www.itu.int\/cities\/standards4dt\/ep37\/","title":{"rendered":"Episode #37: Digital transformation in the pharma Industry"},"content":{"rendered":"    <div class=\"ituContainer grid\">\n        <div data-span=\"12\">\n                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">    <section>\n        <div class=\"ituContainer grid\">\n                                                <div data-span=\"10\">\n                    <div class=\"ituContainer\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/11\/Zoom-1024x576.png\" alt=\"\" class=\"wp-image-2264\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/11\/Zoom-1024x576.png 1024w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/11\/Zoom-300x169.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/11\/Zoom-768x432.png 768w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/11\/Zoom-1536x864.png 1536w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/11\/Zoom.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">In recent years, new digital technologies have transformed the pharma industry landscape by enhancing pharmaceutical product development, operational business processes and forecasting demand and supply models, along with supporting diagnostics, and telemedicine channels.&nbsp;&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">This Webinar explored the paradigm shift witnessed by the Pharma industry post COVID-19, as the world shifts from traditional pharmaceutical value chain operations to digital transformation to meet its medical needs.<strong>&nbsp;<\/strong>&nbsp;<\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Target Audience<\/strong><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Participation was open to the ITU Member States, Sector Members, Associates, ITU Academia, and to any individual from a country that was a member of the ITU and who wishes to contribute to the work. This includes individuals who were also members of international, regional and national organizations. Participation to the webinar was free of charge.&nbsp; <\/p>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-button gb-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/itu.zoom.us\/rec\/share\/XYpiebx83pnSUCWAMxwv35YCZjJVJWaROhW0HujSs8m9X5-JQyhTksy-QfgUNY4.6FVN0eAfvT_oXrBd\" style=\"border-radius:5px;color:#ffffff;background-color:#0693e3;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em;font-size:20px;line-height:1.2\" target=\"_blank\" rel=\"noopener\">Watch Webinar Here<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Note: <em>The views and opinions expressed by the presenters during this event are solely those of the individual speakers and do not necessarily represent, reflect, or constitute the official stance, policy, or position of the International Telecommunication Union (ITU) or its secretariat.<\/em><\/em> <em>By registering for this event, you agree for ITU (the event organizer and data controller) to process your personal data for the organization and management of the event in accordance with the UN Personal Data Protection and Privacy Principles. The personal data you submit as part of the registration will be used by ITU for the organization, management and follow-up of the event, including managing attendance and for internal ITU administrative requirements. The event is taking place via Zoom and it will be recorded. You can read here Zoom\u2019s privacy notice on how it processes your personal data. The event video recording will be made publicly available on ITU\u2019s event webpage to raise awareness and promote standardization aiming at knowledge-transfer and bridging the standardization gap. For any questions or requests concerning your personal data, including your inclusion in video, you can contact ITU at <\/em><a href=\"mailto:digitaltransformation@itu.int\" target=\"_blank\" rel=\"noreferrer noopener\">digitaltransformation@itu.int<\/a><em>.<\/em><\/p>\n<\/div>            <\/div>\n                                                <div data-span=\"2\">\n                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Organized by:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\"><div class=\"ituContainer\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"101\" height=\"117\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2022\/11\/itu-logo.png\" alt=\"\" class=\"wp-image-251\" style=\"aspect-ratio:0.8632585855417908;width:74px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n<div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/08\/metaverse-council-Full-Logo.png\" alt=\"\" class=\"wp-image-1818\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>UN SDGs<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:98%\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"466\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11.jpg\" alt=\"\" class=\"wp-image-788\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11.jpg 466w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11-300x300.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/E_SDG_Icons-11-150x150.jpg 150w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:98%\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"466\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/05\/E_SDG_Icons-03.jpg\" alt=\"\" class=\"wp-image-1166\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/05\/E_SDG_Icons-03.jpg 466w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/05\/E_SDG_Icons-03-300x300.jpg 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/05\/E_SDG_Icons-03-150x150.jpg 150w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>ITU Strategic Goals<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<figure class=\"wp-block-image size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"30\" src=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation-300x30.png\" alt=\"\" class=\"wp-image-792\" style=\"width:200px;height:auto\" srcset=\"https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation-300x30.png 300w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation-768x78.png 768w, https:\/\/www.itu.int\/cities\/wp-content\/uploads\/2023\/03\/sustainable-digital-transformation.png 837w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                    <div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Related Information:<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/md\/T22-TSB-CIR-0097\/en\">Invitation letter<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.itu.int\/cities\/standards4dt\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Transformation Webinar Series<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"http:\/\/www.itu.int\/cities\" target=\"_blank\">ITU-T Smart Sustainable Cities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.itu.int\/en\/ITU-T\/studygroups\/2022-2024\/20\/Pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">ITU-T Study Group 20: IoT and smart cities and communities<\/a><\/p>\n<\/div>                    <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:digitaltransformation@itu.int\" target=\"_blank\" rel=\"noreferrer noopener\">Cristina Bueti<\/a>\u200b<\/p>\n<\/div>            <\/div>\n                    <\/div>\n    <\/section>\n<\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"ituContainer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ituContainer\">\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-cff2d59f52664f66cfdb2b722f6e1f56\">Programme<\/h2>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-000df2e41a00abe7fbf358921c257559 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-8b58daf2d98a7a699d32a1f9256b2557 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>14:00 &#8211; 14:05 Opening Remarks<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/seizo-onoe\/\">Seizo Onoe<\/a><\/strong>, Director, Telecommunication Standardization Bureau, ITU<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Master of Ceremony: <a href=\"https:\/\/www.itu.int\/cities\/dt-bio-anamaria-meshkurti\/\">Anamaria Meshkurti<\/a><\/strong>, Managing Partner for Europe, Unorthodox Ventures<\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-6029ef6d8206cf1ee9e2384a66f9c0c3 is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>14:05 &#8211; 14:55 Session 1: Re-writing a healthier future with technology<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Moderator:&nbsp;<strong><a href=\"https:\/\/www.itu.int\/cities\/dt-bio-gauri-deoras\/\">Gauri Deoras<\/a><\/strong><\/strong>, Consultant, GD Consulting &amp; Coaching<\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/dt-bio-haider-alleg\/\">Haider Alleg<\/a><\/strong>, General Partner, Allegory Capital<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><strong><a href=\"https:\/\/www.itu.int\/cities\/dt-bio-gregory-krieger\/\">Gregory Krieger<\/a><\/strong><\/strong>, CEO &amp; Co-founder, Kralys SA<\/li>\n<\/div>\n\n<div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/dt-bio-basem-higazy\/\">Basem Higazy<\/a><\/strong>, Co-founder, Consulto<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong>Questions &amp; Ans\u200bwers\u200b<\/strong><\/p>\n<\/div>\n\n<div class=\"ituContainer\">\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-eebe2effc3742224d5529df842ea0edf is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"ituContainer\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>14:55 &#8211; 15:00 Closing Remarks<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n<div class=\"ituContainer\">\n<ul class=\"wp-block-list\"><div class=\"ituContainer\">\n<li><strong><a href=\"https:\/\/www.itu.int\/cities\/standards4dt\/cristina-bueti\/\">Cristina Bueti<\/a><\/strong>, Counsellor, ITU<\/li>\n<\/div><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>                            <div class=\"ituContainer\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/www.itu.int\/cities\/standards4dt\" data-type=\"URL\" data-id=\"standards4dt\">Back to the main page of webinar series &gt;<\/a><\/strong><\/p>\n<\/div>                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","footnotes":""},"class_list":["post-1149","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/1149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/comments?post=1149"}],"version-history":[{"count":0,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/1149\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/www.itu.int\/cities\/wp-json\/wp\/v2\/media?parent=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}