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 WSIS STOCKTAKING & PARTNERSHIPS : ACTIVITY DETAILS
 
Project ID: 1320701823
Entity: Global Media Monitoring Project / World Association for Christian Communication
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Activity: Global research to monitor gender indicators in news media
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Activity description: The Global Media Monitoring Project (GMMP) is a longitudinal research and advocacy initiative on gender representation and portrayal in the world’s news media. The research is undertaken by volunteer monitors across the world in 5-year cycles since 1995. The GMMP studies have consistently revealed that women are grossly underrepresented in news coverage in contrast to men. The 2010 research confirmed an increase in women's presence in the news which nevertheless remains persisently slow. At present, only 24% of the people heard, read about or seen in the news are female. The outcome of underrepresentation is an imbalanced picture of the world, one in which women are largely absent. The studies equally show a paucity of women’s voices in news media content in contrast to men’s perspectives, resulting in news that presents a male-centred view of the world. The GMMP is globally co-ordinated by the World Association for Christian Communication (WACC).
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Entity from: International
 
Geographical coverage of the activity: International
 
WSIS action lines related to this activity:
Theme 3. Access to information and knowledge
Theme 4. Capacity building
Theme 8. Cultural diversity and identity, linguistic diversity and local content
Theme 9. Media
Theme 14. Follow-up and evaluation (PoA, Section E)
 
Related MDGs:
MDG 3. Promote gender equality & empower women
 
Activity type: Project
Time scale: Ongoing: 18/01/1995 -
Partners: Partners in over 100 countries worldwide