Mr. Pat McCarthy is Head of OSS/BSS Solutions Marketing, Ericsson, providing marketing leadership and helping service providers deliver innovation and efficiency to differentiate the customer experience. He regularly meets with customers and partners around the world to gain insights into challenges and key market trends. He is based in one of Ericsson’s Global OSS/BSS Centers of Excellence in Frankfurt, Germany. Pat is a regular speaker at the major international conferences including Mobile World Congress, Total Telecom World and TMFORUM Management World in the last year with a focus on Digital Services, Customer Experience and the new business models driving change in the industry. He is Ericsson’s representative on the TMFORUM Open Digital Services Initiative and a long term contributor to the these industry forums. Pat draws on industry and customer case studies to support his interactive multi-media presentation executive style which includes customer video and proof-points to illustrate the presentation.